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From drew <d...@baseanswers.com>
Subject Re: Apache OpenOffice Project Twitter Account
Date Tue, 17 Apr 2012 15:51:59 GMT
On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com> wrote:
> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote:
> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <robweir@apache.org> wrote:
> > >>
> > >> > Social media outreach, via Twitter, Facebook, Google+, etc., is an
> > >> > important part of outreach to users. Although the Apache developer
> > >> > community is firmly rooted in mailing lists, we know that our users
> > >> > live in a different world.   If we want to engage with them we need
to
> > >> > use the tools that they use, and communicate the way they communicate.
> > >> >
> > >> > Now that we're very close to the AOO 3.4 release, I'd like to start
> > >> > with a project Twitter account, under PPMC control.
> > >> >
> > >> > By "under PPMC control" I mean something similar to how we treat the
> > >> > project blog:
> > >> >
> > >> > -- Any PPMC member, upon request, can have write access.
> > >> >
> > >> > -- We can use the project's official logo in conjunction with the
account.
> > >> >
> > >> > -- We would promote the account on our project's website.
> > >> >
> > >> > -- We would generally treat the account as an official voice of the
> > >> > project, not as a personal account.
> > >> >
> > >> > I'm not saying we need to pre-review and and approve every "tweet"
> > >> > sent through the account.  But we should set expectations that the
> > >> > account is to be used in a professional fashion, upholding the
> > >> > standards of this project, not used to settle personal disputes, to
> > >> > promote personal business, etc.
> > >> >
> > >>
> > >> An option could be to agree on a simple guideline for that, so that
> > >> everyone knows how to handle it. I'm thinking not only about the style
of
> > >> communication, but also about who to follow, how to engage in
> > >> conversations, improve outreach, etc.
> > >>
> > >>
> > >> > There are already several Twitter accounts that use the OOo name or
> > >> > trademarks:
> > >> >
> > >> > http://twitter.com/#!/openofficeorg  --- This account has 1571
> > >> > followers.  But it is not sharing any AOO status, no links to blog
> > >> > posts, announcements, etc.  Who controls it?  Are
> > >> > we able to get it under PPMC control?  Can we rebrand it as Apache
> > >> > OpenOffice?
> > >> >
> > >>
> > >> That could be a good starting point, I think. It seems like if you're the
> > >> only one who can send DM to the actual owner's account.
> > >>
> > >>
> > >> >
> > >> > http://twitter.com/#!/openoffice -- This account seems unused.  Only
one
> > >> > tweet.
> > >> >
> > >>
> > >> I'd try to get that it too. It's better than ApacheOO, and you might want
> > >> to put the full name in the Settings > Account > Name.
> > >>
> > > Hi Roberto, Rob
> > >
> > > I just did so now, and followed up with an email to the account contact
> > > in the whois database for the domain listed, the linked sub-domain has
> > > been dead for a while IIRC, though the main site is alive - anyway, I'll
> > > report back when (or if) I hear anything back.
> > >
> > 
> > Hi Drew,
> > 
> > It has been 5 days now.  Have you received any response from that domain owner?
> 
> No nothing.
> 
> > 
> > If not, I'm ready to go with a new account:   https://twitter.com/#!/apacheoo
> 
> a good account name for an announcement stream, even with the other IMO.

Howdy all,

Wanted to follow up on this.

As I think about, IMO, this is a good moment to use a new account(s) for
a more formal, account of record if you will, for the project; Apache
OpenOffice. The use of the apache in the account name makes very good
sense to me for this purpose.

The flip side of that then would be to treat the existing social media
account as more community, less formal, voices.

Anyawy - the apacheoo does get my vote for an appropriate name, for the
project account. 

I took the liberty then to register the same name with the identi.ca
network.
http://identi.ca/apacheoo

IMO identi.ca, which has a smaller user base then twitter, represents an
important target group to the project.

The two accounts, if we use them for this, should be tied together.
Certainly at the level that a post to the identi.ca should automatically
broadcast to the twitter network. (easy to do)

A couple of thoughts on 'formal account of record':

Would recommend that the accounts not be used to follow lots of other
accounts.

The accounts should not be used to re-tweet others messages.

The accounts should _not_ be used for auto-generated scheduled postings.

The accounts do need to be used on a regular basis to build up
followers.

Ability to 'follow' the accounts needs to be easily done within the main
web infrastructure and there should be some naturally well fitting
locations where that can be done.

Anyone using the accounts should remember to keep the message focused to
the project.

Well, that's a good spot to shutup huh :-) and let folks add their
wisdom here.

So what you think - Use the new ApacheOO accounts?

Thanks,

//drew



> 
> //drew
> 
> > I have it configured with the BirdHerd service, so up to 10 PPMC
> > members will be able send tweets via that account.
> > 
> > -Rob
> > 
> > 
> > > //drew
> > >
> > >
> > > <snip>
> > >
> > 
> 
> 
> 



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