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From Rob Weir <robw...@apache.org>
Subject Re: [FORUMS] landing page/logo design
Date Tue, 20 Mar 2012 18:39:29 GMT
On Mon, Mar 19, 2012 at 11:06 PM, Kevin Grignon
<kevingrignon.oo@gmail.com> wrote:
> Dave and Drew,
>
> Hey there, my name is Kevin and I'm new to the effort. I'll like to
> contribute to the branding, UI styling and user experience moving forward.
>
> I've taken a look at the logos proposal pages, and their are some great
> elements. I'm having a hard time selecting which is most appropriate
> because I'm unclear on the design brief. In other words, what is the
> message? what are the requirements? and ultimately? what are the criteria
> for success for the logo elements.
>

OpenOffice.org previously was an open source project sponsored by Sun,
then Oracle.  At that point it had its own branding, which you can see
at http://www.openoffice.org.  The project has come over to Apache,
along with the trademarks and websites.  We need to adapt it to Apache
branding practices, which means we it must be called Apache
<Something>.  We voted to call it Apache OpenOffice (dropping the
".org" in the name)

You can see the primary Apache branding elements on the
http://www.apache.org website.

The goal -- perhaps unstated  -- was to update the existing
OpenOffice.org logo to the new name and add a hint of Apache-ness to
it.

And as a follow up to that new branding, generate a set variations of
that for the website, as well as special variations for use by 3rd
parties to express support for the product, perhaps a "get Apache
OpenOffice" or "Download Apache OpenOffice" or similar.

So, the move to Apache has driven this change, and compliance with
Apache branding guidelines would be one measure of success.  As Kay
said, evolution over revolution is another part.  I don't think we're
looking for a radically different logo from predecessor versions of
OpenOffice.

-Rob

> Is there a wiki page that captures this information? If not, could you
> share your thoughts?
>
> Regards,
> Kevin
>
>
>
> On Tue, Mar 20, 2012 at 6:46 AM, Kay Schenk <kay.schenk@gmail.com> wrote:
>
>> On Sun, Mar 18, 2012 at 2:41 PM, drew <drew@baseanswers.com> wrote:
>>
>> > On Sat, 2012-03-17 at 20:39 -0700, Dave Fisher wrote:
>> >
>> > >
>> > > I really want to change the logo on www.openoffice.org. Do you have a
>> > candidate? Let's do it tomorrow.
>> > >
>> > > Regards,
>> > Hi Dave
>> >
>> > Well, it's late tomorrow now :)
>> > - ah, I thought maybe a specific logo for th main site
>> > - put a proposal on the wiki logo proposal[1] page
>> > https://cwiki.apache.org/confluence/display/OOOUSERS/Logo+Proposals
>> > with the a tag line of "Free and Open productivity suite!" and feather.
>> >
>> > Thoughts?
>> >
>> > //drew
>> >
>>
>> works for me! I think you should do it! :)
>>
>> >
>> > [1]
>> >
>> >
>> https://cwiki.apache.org/confluence/download/attachments/27834483/logo-mainSite.png?version=2&modificationDate=1332106398782
>> >
>> >
>> >
>>
>>
>> --
>>
>> ----------------------------------------------------------------------------------------
>> MzK
>>
>> "Follow your bliss."
>>         -- attributed to Joseph Campbell
>>

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