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From Rob Weir <robw...@apache.org>
Subject Re: Google Analytics on download.openoffice.org
Date Mon, 26 Mar 2012 19:21:24 GMT
On Mon, Mar 26, 2012 at 2:46 PM, drew <drew@baseanswers.com> wrote:

> On Mon, 2012-03-26 at 10:40 -0400, Rob Weir wrote:
> > On Mon, Mar 26, 2012 at 10:28 AM, Louis Suárez-Potts <luispo@gmail.com
> >wrote:
> >
> > > Hi,
> > >
> > >
> > > On 2012-03-23, at 12:03 , Kay Schenk wrote:
> > >
> > > >
> > > >
> > > > On 03/21/2012 07:23 PM, Rob Weir wrote:
> > > >> I'd like to enable Google Analytics on our download page.
> > > >>
> > > >> This would allow us to collect some important data, such as the
> > > >> geographical distribution of download requests.  This information
> has
> > > >> been sought for 3.4 mirror distribution planning. It can also
> provide
> > > >> continuity of our download statistics which we would otherwise lose
> > > >> when moving off of MirrorBrain.
> > > >>
> > > >> Of course, if some else is willing to implement an alternative way
> of
> > > >> collecting this info, then I'd love it hear it.  But I think GA is
> the
> > > >> most direct method.
> > > >>
> > > >> Lazy consensus, 72 hours, etc.
> > > >>
> > > >> -Rob
> > > > This sounds fine with me. Yes, we should state our privacy policy on
> > > use, and at some point, if you do produce a public report, maybe nix IP
> > > addresses if that's a concern.
> > >
> > > I think nixing IP addresses is a necessity, if one were to publish this
> > > data, as is informing the downloader of the privacy issues.
> > >
> > >
> >
> > This part is really easy, since Google Analytics does not provide us with
> > IP addresses.  It is giving us aggregate information, not per-user
> > information.
> >
> > FWIW, we used to use several means to track downloads of the binaries.
> None
> > > was particularly great and none satisfied the desires of corporate
> > > marketing. And all made some in the corporate hierarchy uncomfortable,
> if
> > > only because a download of a binary is hardly the same as a
> contribution to
> > > source.
> > >
> > > We used Google Analytics but also, as was then called, Omniture.
> Selected
> > > data were published in graphical form to the services wiki.
> > >
> > > In addition, more or less from the start, I published spreadsheets of
> > > downloads, and particularized it according to language but not region.
> (I
> > > also listed OS of version downloaded.)  There were many problems to
> these
> > > spreadsheets, as I noted at http://stats.openoffice.org/, not least of
> > > which was spurious duplication and misleading numeration.
> > >
> > > What I always desired was a mechanism by which a successful download
> could
> > > "call home", thus supplying rather useful information. In the end, a
> > > version of just this was indeed done, via update calls, extensions,
> etc.
> > > However, there was no direct insertion of such a mechanism. If we were
> ever
> > > to do that, I would argue that we do need then to inform any would-be
> > > downloader of the privacy issues.
> > >
> > > -louis
> > >
> > > PS Roberto asked me about the old data and if it a) was extant and b)
> > > reflected geolocation. Answers: It was not extant, and I didn't keep
> the
> > > raw data. (I could probably find it stuffed into some archive, but
> why? As
> > > I pointed out to Roberto, the ODF Alliance information regarding ODF
> uptake
> > > is actually a better indicator, as most ODF implementations they track
> were
> > > or are based on OOo.)
> > >
> > >
>
> Howdy Louis, Kay, Rob, et al
>
> I've certainly delayed this long enough, longer then my intent in fact.
>
> There is no real question that analytics are important, Google is likely
> the fastest and easiest road to acquiring them, I suppose.
>
> I'm glad that Louis added some historic view to the subject, it might be
> worth noting that in the case of the Omniture data gathering campaign
> individual site users could opt out.
>
> The real real question is access IMO, Louis also broached the subject of
> his employer when he uses the phrase, "the desires of corporate
> marketing". Historically of course, SUN or Oracle, the analytics where
> the purview of the corporate owner. With Apache OpenOffice there of
> course is no corporate owner, analytics are then a resource of the
> Apache Software Foundation and from this flows, I would say, to the
> (P)PMC.
>
>
Or the other way around. I'm not sure the ASF claims primacy over the PMC
in regards to data ownership.


> This distinction I would submit means that the full analytics are not
> available to any specific employer of someone volunteering their time to
> the communal effort within AOO.
>
>
Another way of saying this would be to agree that the information is
treated as sensitive and it is not shared beyond the PMC except by
agreement, e.g., via lazy consensus.  This would include sharing with
employers, but also sharing with other open source projects, etc.

However, another way to look at that would be that the analytics are
> available to all PPMC members. Of course as Rob points out, with Google
> this requires access to a specific account, so it would make sense that
> individual PPMC would need to request full access.
>
>
This is similar to how we treated other external sites that are "related"
to the project.  For example, the Ohloh page allows multiple "managers".
Anyone on the PPMC who is interested in helping manage it is welcome to
request access.  Google+ allows multiple authors for an account.  I hope we
can get that enabled as well.  Although one individual may be the "manager
of record", they are doing it on behalf of the PMC.


> I just want to emphasize that whomever is maintaining the Google account
> is doing so as a steward for the entire Apache OpenOffice (P)PMC, at
> least this is how I see it.
>
>
That is how I understand it as well.


> Otherwise, it would make sense with regards to public access to not look
> much beyond what basic charting was available in the past, but to at
> least shot for building a system to deliver that.
>
> So, it seems everyone is ok with this and I certainly don't want to
> deter it anylonger - it's a +1 from me now.
>
>
So a question for Dave, then.

I have a privacy policy up, based on Jackrabbit's privacy policy.  This has
the required statements for using Google Analytics:

http://www.openoffice.org/privacy.html

What is the best way to get a link to that added to the page bottom, where
we currently have "Copyright & License" and "Contact Us"?  Is there anyway
to do this without forcing a complete site rebuild?



> @Rob - if I can help with generating reports, let me know.
>
>
If you (or anyone else on the PMC) wants access to the account, send me
your Google user ID, off list if desired.

-Rob


> //drew
>
>
>
>
>
>

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