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From Rob Weir <>
Subject Re:
Date Tue, 14 Feb 2012 22:13:37 GMT
On Tue, Feb 14, 2012 at 4:58 PM, Jürgen Lange <> wrote:
> Am 14.02.2012 20:04, schrieb Rob Weir:
>> On Tue, Feb 14, 2012 at 1:58 PM, Dave Fisher<>
>>  wrote:
>>> On Feb 14, 2012, at 8:55 AM, Armin Le Grand wrote:
>>>>       Hi Wolf and Dave,
>>>> On 14.02.2012 17:23, Wolf Halton wrote:
>>>>> On Tue, Feb 14, 2012 at 10:35 AM, Armin Le Grand<>
>>>>>    wrote:
>>>> [..]
>>>>> Hi Armin,
>>>>> Now I understand.  You're right, It should say Apache OpenOffice,
>>>>> since that ended up being the name we chose.  I went and looked at the
>>>>> Hadoop site where the Apache part of the
>>>>> name is prominent.  Drew made up the logo currently there, I believe.
>>>>> Just changing the logo and maybe a couple of additions to the name in
>>>>> a few text blocks would be good.
>>>> Thanks for clarification, and sorry, I just re-checked and indeed I did
>>>> not mention that I wanted it to be 'Apache OpenOffice'. Sigh. I'll try to
>>>> more clear next time.
>>>> I cannot remember all of that discussion when to change the branding,
>>>> but wouldn't people be surprised when we publish an 'Apache OpenOffice 3.4'
>>>> and they expected an ' 3.4' due to the naming conventions on
>>>> the web pages...? Also we already changed the logos in the program and the
>>>> installers, AFAIK.
>>> We have changed the source code. We have changed the graphics - although
>>> more are coming. We may have developer builds.
>>> We do not have an AOO release. The download button on
>>> provides the user with 3.3.
>>> IMO we should wait to change the logo until we have the release. If the
>>> consensus is to change now then I think that both the main landing page and
>>> the download pages need some work.
>> I think we want to start changing in advance of the release.  Why?
>> Because we want to ensure legacy OOo users are familiar with the new
>> brand.  Otherwise, when we do release, they'll be confused.  I
>> understand your point about legacy users being confused if they start
>> seeing new new brand now.  But that just argues for doing this
>> intelligently.  It does not argue for not doing it yet.  We need to
>> communicate the new brand.
>> So we could have a mini-campaign like " is now Apache
>> OpenOffice".  Blog, announce list, social media, website, etc., do it
>> two weeks before the release is made, say when we have a solid RC
>> ready to vote on (probably not our first RC).   Do it along with an
>> "AOO 3.4 is coming soon" tease.
>>> The plan could be:
>>> (1) Since there is a thread about it. Wait for a final logo treatment
>>> from Drew. If not in the next few days then use the one in the podling site
>>> as a placeholder.
>>> (2) Change the ooo-site header to use the new image. Warning this will be
>>> a "sledgehammer" CMS build, all files are touched.
>>> (3) If we have one, we should add the contact us link / page in the same
>>> commit / build as (2) I think it belongs on the bottom next to "Copyright&
>>>  License".
>>> (4) Rework so the buttons are not so big. Kay has
>>> brought this up in another thread.
>>> (5) Rework so that the download experience better sets
>>> user expectations.
>>> I'll play with some ideas for (4) and (5) this week.
>>> Regards,
>>> Dave
>>>>> Wolf
>>>> Sincerely,
>>>>       Armin
>>>> --
>>>> ALG
> Hi Rob,
> I'm using the term Apache Open Office for a couple of weeks now. It's used
> in a German blog.

Oh, great.   The alternative plan would be to have a special name for
German users,  We could call it "Lieber OpenOffice"



> Sincerly, Juergen (another one)

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