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From Jürgen Lange>
Subject Re:
Date Tue, 14 Feb 2012 22:21:19 GMT
Am 14.02.2012 23:13, schrieb Rob Weir:
> On Tue, Feb 14, 2012 at 4:58 PM, Jürgen Lange<>  wrote:
>> Am 14.02.2012 20:04, schrieb Rob Weir:
>>> On Tue, Feb 14, 2012 at 1:58 PM, Dave Fisher<>
>>>   wrote:
>>>> On Feb 14, 2012, at 8:55 AM, Armin Le Grand wrote:
>>>>>        Hi Wolf and Dave,
>>>>> On 14.02.2012 17:23, Wolf Halton wrote:
>>>>>> On Tue, Feb 14, 2012 at 10:35 AM, Armin Le Grand<>
>>>>>>     wrote:
>>>>> [..]
>>>>>> Hi Armin,
>>>>>> Now I understand.  You're right, It should say Apache OpenOffice,
>>>>>> since that ended up being the name we chose.  I went and looked at
>>>>>> Hadoop site where the Apache part of the
>>>>>> name is prominent.  Drew made up the logo currently there, I believe.
>>>>>> Just changing the logo and maybe a couple of additions to the name
>>>>>> a few text blocks would be good.
>>>>> Thanks for clarification, and sorry, I just re-checked and indeed I did
>>>>> not mention that I wanted it to be 'Apache OpenOffice'. Sigh. I'll try
to be
>>>>> more clear next time.
>>>>> I cannot remember all of that discussion when to change the branding,
>>>>> but wouldn't people be surprised when we publish an 'Apache OpenOffice
>>>>> and they expected an ' 3.4' due to the naming conventions
>>>>> the web pages...? Also we already changed the logos in the program and
>>>>> installers, AFAIK.
>>>> We have changed the source code. We have changed the graphics - although
>>>> more are coming. We may have developer builds.
>>>> We do not have an AOO release. The download button on
>>>> provides the user with 3.3.
>>>> IMO we should wait to change the logo until we have the release. If the
>>>> consensus is to change now then I think that both the main landing page and
>>>> the download pages need some work.
>>> I think we want to start changing in advance of the release.  Why?
>>> Because we want to ensure legacy OOo users are familiar with the new
>>> brand.  Otherwise, when we do release, they'll be confused.  I
>>> understand your point about legacy users being confused if they start
>>> seeing new new brand now.  But that just argues for doing this
>>> intelligently.  It does not argue for not doing it yet.  We need to
>>> communicate the new brand.
>>> So we could have a mini-campaign like " is now Apache
>>> OpenOffice".  Blog, announce list, social media, website, etc., do it
>>> two weeks before the release is made, say when we have a solid RC
>>> ready to vote on (probably not our first RC).   Do it along with an
>>> "AOO 3.4 is coming soon" tease.
>>>> The plan could be:
>>>> (1) Since there is a thread about it. Wait for a final logo treatment
>>>> from Drew. If not in the next few days then use the one in the podling site
>>>> as a placeholder.
>>>> (2) Change the ooo-site header to use the new image. Warning this will be
>>>> a "sledgehammer" CMS build, all files are touched.
>>>> (3) If we have one, we should add the contact us link / page in the same
>>>> commit / build as (2) I think it belongs on the bottom next to "Copyright&
>>>>   License".
>>>> (4) Rework so the buttons are not so big. Kay has
>>>> brought this up in another thread.
>>>> (5) Rework so that the download experience better sets
>>>> user expectations.
>>>> I'll play with some ideas for (4) and (5) this week.
>>>> Regards,
>>>> Dave
>>>>>> Wolf
>>>>> Sincerely,
>>>>>        Armin
>>>>> --
>>>>> ALG
>> Hi Rob,
>> I'm using the term Apache Open Office for a couple of weeks now. It's used
>> in a German blog.
> Oh, great.   The alternative plan would be to have a special name for
> German users,  We could call it "Lieber OpenOffice"
>   ;-)
> -Rob
>> Sincerly, Juergen (another one)
Good joke, Rob, but it sounds to much like "Libre OpenOffice"!

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