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From Donald Harbison <dpharbi...@gmail.com>
Subject Re: Team OpenOffice White Label Office (powered by Apache Open Office)
Date Wed, 04 Jan 2012 19:52:53 GMT
On Wed, Jan 4, 2012 at 10:40 AM, Shane Curcuru <asf@shanecurcuru.org> wrote:

>
>
> On 2012-01-04 9:21 AM, Rob Weir wrote:
>
>> On Wed, Jan 4, 2012 at 3:03 AM, eric b<eric.bachard@free.fr>  wrote:
>>
>>> Hi Rob,
>>>
>>> Le 4 janv. 12 à 02:24, Rob Weir a écrit :
>>>
>>>
>>>> Note that this does not become your product's name.  It is a logo, like
>>>> "Intel Inside", that can be used by 3rd party products that include or
>>>> are
>>>> based on an Apache product.
>>>>
>>>
>>>
>>>
>>> This point is ESSENTIAL, and imho, only official Apache OpenOffice.org
>>> websites should use the logo.
>>>
>>> Though, if 3rd party product want to mention they are based on Apache
>>> product, then they can write it, and why not, add the apache logo. But
>>> not
>>> the OpenOffice.org one.
>>>
>>>
>> I'm not sure we're authorized (as a project) to permit use of the
>> Apache logo.  I suspect not.  But we are able to create a "powered by
>> logo" that is distinct from the "product" logo, for 3rd party products
>> to use.  The idea is to avoid diluting the value of the core product
>> logo, but still allow 3rd party apps to express their use of the code,
>> and for them to help us raise awareness of the brand.
>>
>> Think of it this way:  Did the "Intel Inside" program help or hurt
>> Intel and the value of their brand?  I don't think it hurt them.
>>
> ...snip...
>
> The whole point of "Powered By" is that we allow broad and simple useage
> of a *related* logo to third parties under certain conditions, but we
> reserve rights to the official primary project logo to ourselves.
>
> This ensures that when people see the official primary logo, they are
> thinking of Apache OpenOffice provided by the ASF.  And when they see the
> "Powered By AOO" or similar logo, they'll think of Apache OpenOffice, and
> know that it's a related product, but is not Apache OpenOffice (just based
> on).
>
> Note that "Powered By" is only a suggested separator phrase, trademarks@is happy to review
requests for other naming styles.  "Based On", "Built
> With", etc. might be potentially good alternatives.
>
> what about 'Apache OpenOffice the FooBar Edition' ? FooBar = 3rd party
added stuff licensed other than AL2; e.g. GPL, commercially, whatever.
Would encourage ecosystem growth while carrying the parent brand up front,
instead of tucked in back with a 'powered by AOO logo'.


> - Shane
>

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