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From drew <d...@baseanswers.com>
Subject Re: Moving ahead with the AOO logo and rebranding
Date Sun, 08 Jan 2012 14:09:47 GMT
On Mon, 2012-01-09 at 03:55 +1300, Graham Lauder wrote:
> On Wednesday 04 Jan 2012 11:14:53 Rob Weir wrote:
> > On Tue, Jan 3, 2012 at 4:52 PM, Pedro Giffuni <pfg@apache.org> wrote:
> > > Hi Rob;
> > > 
> > > JIC someone with a lot of spare time gives a try
> > > on this logo thing ... I have some questions.
> > > 
> > > What would be the implications (if any) of using
> > > a legally licensed commercial font?
> > 
> > Our ability to use such a logo would depend on the specific terms of
> > the font license.
> > 
> > But in general, a commercial font license might lead to restrictions
> > on how we redistribute images using the font.  For example, we might
> > only be able to redistribute rasterized bitmaps of a logo, but not a
> > scalable vector image that included a font glyph definition as well.
> > A commercial font might also restrict who in the project is able to
> > modify the logo or create derivative logos for the benefit of the
> > project.
> > 
> > I'm not sure any of these are killer objections to the use of a
> > commercial font.  But I think we'd want a strong design reason for not
> > using a font with few or no restrictions.
> 
> +1, the old font was a commercial one: Frutiger, which caused all sorts of 
> issues when being used by the community Artists.  There are plenty of similar 
> fonts about.  The "best" solution was Liberation Sans at 60% IIRC.  But that 
> was just to try and maintain the old logo look as close as possible.  
> 
> My personal opinion is; if we can't bundle the font with the software then we 
> shouldn't use it.    Of course, it should be added there is absolutely no 
> reason why a font should be used at all in the main logo. Taglines and 
> positioners perhaps and a free font should be used in things such as 
> splashscreens, but the logo can be a graphic that looks like text.  I've added 
> a couple of proposals based on a graphic that was created in a vector editor, 
> no fonts used, created as needed.

On that last point I agree - and I suppose I started all this my
mentioning which font I used - the final is not font based, it is
paths...

> 
> To much focus on Text/Font style in branding is a part of an old paradigm.  
> This was put in a style guide so that signwriters could easily retain 
> corporate branding out on the high street.  We don't do High street, we are 
> internet based.  We just have to make our branding easily available to those 
> who want to distribute it. 
> That is is the power of the internet after all.
> 
> 
> > 
> > > Ariel pointed to some nice splash screens done
> > > previously in the Wiki, can those be (re)used
> > > as a starting point?
> > 
> > I have no objections.  But I think right now we're talking about the
> > general theme of the Drew's logo proposal, i.e., the distinctive
> > design elements of:
> > 
> > - text
> > - color
> 
> Broader than this, we are talking pallet, aesthetics, emotive response.  
> 
> > - type face
> 
> necessary, only if a designed font face is used as part of the graphic
> 
> > - spacing
> > - background
> > - embellishment.
> > - and so on
> > 
> > If there is consensus on that, then there will be follow up design
> > work to incorporate that logo into a variety of locations, including a
> > splash screen.  But I think there is a hesitation to invest in that
> > additional work until we're sure the basic design is OK.
> 
> Which of course is completely the wrong way round.  
> 
> Define the look and feel first, the logo should fit that.  
> Answers first:
> What is our target Market
> What is our aesthetic, 
> how do we want the market to percieve us.  
> How do they percieve us now, 
> do we want to change that perception, 
>    
> This is not about what the people on this list consider is aesthetically 
> pleasing to them, but what the people who are going to download the software, 
> think is best.
> 
> I would like to see a selection of branding elements, in particular: Pallet, 
> logo and name, several of each and then survey our "customers" via the 
> announce list to find their preferences.  Any brand suggestions should include 
> all of the above including an explanation that defines the aesthetic and where 
> it positions the product in terms of the market as well as target market.  
> 
> Voting on the list is a particularly bad and limiting way to make these sorts 
> of decisions, especially without any research whatsoever.
> 
> It has been itterated on a number of occasions that  Apache is about building 
> communities, what better way to bring the community together than giving them 
> the opportunity to participate in a meaningful way and demonstrating to them 
> that the project actually cares about their opinions.
> 
> I've put together a prenotification to go out on the announce list to ask 
> people to participate in a survey and I'm putting together some questions for 
> the respondents to that mail to answer. This would be a good apportunity to 
> run this past a wider audience.
> 
> 
> Cheers
> GL  
> 
> 
> > 
> > -Rob
> > 
> > > cheers,
> > > 
> > > Pedro.
> > > 
> > > --- Mar 3/1/12, Rob Weir <robweir@apache.org> ha scritto:
> > > ...
> > > 
> > >> 2012/1/3 Pavel Janík <Pavel@janik.cz>:
> > >> >> we would use (TM).  At some point, say after we
> > >> 
> > >> actually have a
> > >> 
> > >> >> release, then we could ask Apache to pursue
> > >> 
> > >> registration for "Apache
> > >> 
> > >> >> OpenOffice"
> > >> > 
> > >> > Why would we do so if we know that Sun/Oracle could
> > >> 
> > >> not get it registered (and thus have chosen OpenOffice.org
> > >> instead)?
> > >> 
> > >> We're talking about the full mark, "Apache
> > >> OpenOffice".  I have no
> > >> reason to think this could not be registered.
> > >> 
> > >> In any case, we already discussed this, voted, and the
> > >> choice was
> > >> "Apache OpenOffice".  We're now talking about the
> > >> graphical ogo that
> > >> will reflect that name.
> > >> 
> > >> > --
> > >> > Pavel Janík
> 



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