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Date: Thu, 29 Dec 2011 13:50:11 -0500
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Subject: Re: Product name on the new website
From: Donald Harbison <dpharbison@gmail.com>
To: ooo-dev@incubator.apache.org
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On Thu, Dec 29, 2011 at 8:03 AM, Rob Weir <robweir@apache.org> wrote:

> On Thu, Dec 29, 2011 at 5:33 AM, Andrea Pescetti
> <pescetti@openoffice.org> wrote:
> > First of all, thanks to everybody involved in the website migration, it
> was
> > a huge task and the vast majority of pages seems to have been migrated
> just
> > fine.
> >
> > What should we use as a product name on http://www.openoffice.org/it/and
> > related pages?
> >
> > Shall we just keep the "OpenOffice.org" name (without Apache) until
> there is
> > some public beta of an Apache-branded product? Shall we change the name
> to
> > "Apache OpenOffice"? I would avoid to replace all occurrences with the
> > cumbersome "Apache OpenOffice[.org] (incubating)" except for a few of
> them.
> >
>
> According to the "Incubator Branding Guide" [1] we must use the full
> name "upon the first reference in a document".
>
> So I think it would be fine to call it "Apache OpenOffice (incubating)
> once on each page.  And then you can use the short form "OpenOffice"
> in the other parts of the page.
>
> I think we want to avoid using "OpenOffice.org" except when we are
> specifically referring to historical information, e.g., referring to
> prior legacy releases or the history of the project.
>
> +1

> [1]: http://incubator.apache.org/guides/branding.html
>
> > Thanks,
> >  Andrea.
>

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