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Date: Thu, 29 Dec 2011 16:15:50 +1300
From: Graham Lauder <g.a.lauder@gmail.com>
Subject: Re: Announce list is live
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On Thursday 29 Dec 2011 09:52:13 Rob Weir wrote:
> On Wed, Dec 28, 2011 at 3:34 PM, drew <drew@baseanswers.com> wrote:
> > On Wed, 2011-12-28 at 15:15 -0500, Rob Weir wrote:
> >> On Wed, Dec 28, 2011 at 2:44 PM, drew <drew@baseanswers.com> wrote:
> >> > On Wed, 2011-12-28 at 14:26 -0500, Rob Weir wrote:
> >> >> On Tue, Dec 27, 2011 at 4:52 PM, Kay Schenk <kay.schenk@gmail.com>
> >> >> wrote:
> >> >> 
> >> >> <snip>
> >> >> 
> >> >> > Hi Andrew --
> >> >> > 
> >> >> > I just forward the message I received from Rob in total to "
> >> >> > announce@openoffice.org". Got a return from SYMPA that the editors
> >> >> > would look at it. If you or anyone else knows some magic to push
> >> >> > this through, that would be great. The announce@oo.o has about
> >> >> > 84000 users!
> >> >> 
> >> >> FYI, we currently have only 134 subscribers to the announce list.
> >> > 
> >> > And the sky is blue - my suggestion use the website cut over for a
> >> > legitimate announce list class event - send to both the new and the
> >> > old announce list (assume and ask for it to be moderated onto the old
> >> > one) - put a copy to the blog, even if others a planning more
> >> > extensive blog posts - an extra simple post won't hurt.
> >> 
> >> It might make sense to webs site migration, along with all the other
> >> migration accomplishments as part of a general engagement with those
> >> users.  Here's what we've done, here's what we are doing now, here's
> >> what to expect in 2012, here's where to find more info, etc.
> >> 
> >> Remember, aside from a few hundred people (a relatively small number)
> >> most of the 84,000 subscribers to the announce list will be hearing
> >> about AOO for the first time.   The initial note will be our
> >> re-introduction.
> > 
> > right - which might be the spot where Grahams concerns start to kick
> > in.. just sayin'.
> > 
> > I'm not sure from reading his posts if he is actually urging that we not
> > play this up for the moment, but delay till a release and by then to
> > have formulated and executed a more extensive re-branding...then again
> > I'm likely not fully interrupting his thoughts correctly, such is the
> > norm for written communications.
> > 
> > So - in my head the answer for the moment is: keep it very simple - a
> > couple of paragraphs with the explicit aim of getting the reader to come
> > visit the new site (not so much a full overview of events)
> > - those interested can find the new communication channels on the new
> > web pages.
> > 
> > maybe something a kin to -

@ Drew: Your announcement style is on the money, exactly what is needed.  

Reasoning: We don't have a huge advertising budget and the truth of the matter 
is, no matter how many deny it, is that  advertising dollars translate into 
copy.  If you don't have a real story, just padding or vapour, buy a chunk of 
ad space and suddenly BS becomes Font Page news. (This doesn't apply to trade 
press as much, but our demographic goes way beyond trade)  It is necessary 
therefore to actually have a story with some depth and real interest to a 
particular Journo.  For instance:  Market penetration stories would interest 
WSJ readers, value stories go after consumer magazine audience and so on.  But 
the story needs substance to get noticed by these people who are in fact 
speaking to our larger demographic, who have never read Steven Vaughan-Nichols 
or Dana Blankenhorne or Rob Weirs or Simon Phipps blogs and are never likely 
to.        




> >  **********
> 
> For all but 500 or so of the 84,000 this would be entirely without
> context.  They would say, "Apache what?  What the heck is a Podling?"

Which would be brilliant, that means you've started a conversation, if you 
could get them asking that question, then you have achieved a significant 
step. 

> 
> Remember, the announce list is not a project community list so much it
> is an end user list.  So we'll want to have a good model for what they
> know and what they don't know already.  My guess -- and your guess is
> as good as mine -- is that they vaguely recalled reading something
> about LibreOffice, maybe something also about Apache.  Maybe they
> recently received a note from TOO.  They are soft on the details and a
> little bit confused.

Doesn't matter, it's an announce list, a low volume broadcast medium, if only 
ten on the list know exactly what it means then that's perfectly OK.  Remember 
the subscribers to the announce list have made a deliberate effort to open a 
channel of communication to the project so that they will be kept up to speed 
with significant happenings inside OOo.  However they don't want the noise of 
a project ML, they don't need or want a duplex communication channel.  If I 
had my way, subscription to announce@ would be an automatic option during 
install.  


> 
> Your draft, on the other hand, would be perfect for sending to
> ooo-users, and other project lists where the subscribers are already
> "insiders" of one form or another.

Disagree, "insiders" already know what's going on, if they're not on a list 
they are on the forum, news has been filtering through the old legacy lists.  
The rule should be "If an event is worth announcing and replies are not 
necessary then put it on the announce list, four posts a month should be the 
limit."   (Posting to "Users" would just get it lost in the noise and many 
people unsubscribe from the Users list once their problem has been solved 
because of that noise.)   

> 
> Another idea: if you think that know about our users and their
> perceptions is worth knowing rather than just guessing, we might want
> to conduct a survey of them, including a link to such a survey in our
> initial communication.
> 

Internet user surveys are of limited use, they rarely offer new insight and 
the demographic is heavily weighted towards aggressively opinionated people 
with net savvy.    Having said that, viewed as part of an information 
gathering exercise that is balanced against a broader survey strategy,  there 
could be some benefit.

I'll get my head round it and put something up on the wiki for review.

Cheers
G

> -Rob
> 
> > The Apache OpenOffice podling project management committee (PPMC) is
> > pleased to present a new home for the OpenOffice.org website.
> > 
> > This could not have happened without the thoughtful dedication and
> > commitment from many of the members of the OpenOffice community, but
> > none more so then Dave Fisher, Kay Schenk, Gavin M. [not sure who all to
> > include here..help please] and the PPMC would like to specifically thank
> > these individuals.
> > 
> > [and then another paragraph or two on general information]
> > 
> > Start the new year right - come visit the new Apache OpenOffice project
> > home now!
> > 
> > 
> > **********
> > 
> > Best wishes,
> > 
> > //drew
> > 
> >> -Rob
> >> 
> >> > my .02 -
> >> > 
> >> > @(Dave, Kay, Gaven, others all...)
> >> > The new site is really great...
> >> > 
> >> > //drew