incubator-ooo-dev mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Rob Weir <robw...@apache.org>
Subject Re: Announce list is live
Date Thu, 29 Dec 2011 02:29:46 GMT
On Wed, Dec 28, 2011 at 10:15 PM, Graham Lauder <g.a.lauder@gmail.com> wrote:
> On Thursday 29 Dec 2011 09:52:13 Rob Weir wrote:
>> On Wed, Dec 28, 2011 at 3:34 PM, drew <drew@baseanswers.com> wrote:
>> > On Wed, 2011-12-28 at 15:15 -0500, Rob Weir wrote:
>> >> On Wed, Dec 28, 2011 at 2:44 PM, drew <drew@baseanswers.com> wrote:
>> >> > On Wed, 2011-12-28 at 14:26 -0500, Rob Weir wrote:
>> >> >> On Tue, Dec 27, 2011 at 4:52 PM, Kay Schenk <kay.schenk@gmail.com>
>> >> >> wrote:
>> >> >>
>> >> >> <snip>
>> >> >>
>> >> >> > Hi Andrew --
>> >> >> >
>> >> >> > I just forward the message I received from Rob in total to
"
>> >> >> > announce@openoffice.org". Got a return from SYMPA that the
editors
>> >> >> > would look at it. If you or anyone else knows some magic to
push
>> >> >> > this through, that would be great. The announce@oo.o has about
>> >> >> > 84000 users!
>> >> >>
>> >> >> FYI, we currently have only 134 subscribers to the announce list.
>> >> >
>> >> > And the sky is blue - my suggestion use the website cut over for a
>> >> > legitimate announce list class event - send to both the new and the
>> >> > old announce list (assume and ask for it to be moderated onto the old
>> >> > one) - put a copy to the blog, even if others a planning more
>> >> > extensive blog posts - an extra simple post won't hurt.
>> >>
>> >> It might make sense to webs site migration, along with all the other
>> >> migration accomplishments as part of a general engagement with those
>> >> users.  Here's what we've done, here's what we are doing now, here's
>> >> what to expect in 2012, here's where to find more info, etc.
>> >>
>> >> Remember, aside from a few hundred people (a relatively small number)
>> >> most of the 84,000 subscribers to the announce list will be hearing
>> >> about AOO for the first time.   The initial note will be our
>> >> re-introduction.
>> >
>> > right - which might be the spot where Grahams concerns start to kick
>> > in.. just sayin'.
>> >
>> > I'm not sure from reading his posts if he is actually urging that we not
>> > play this up for the moment, but delay till a release and by then to
>> > have formulated and executed a more extensive re-branding...then again
>> > I'm likely not fully interrupting his thoughts correctly, such is the
>> > norm for written communications.
>> >
>> > So - in my head the answer for the moment is: keep it very simple - a
>> > couple of paragraphs with the explicit aim of getting the reader to come
>> > visit the new site (not so much a full overview of events)
>> > - those interested can find the new communication channels on the new
>> > web pages.
>> >
>> > maybe something a kin to -
>
> @ Drew: Your announcement style is on the money, exactly what is needed.
>
> Reasoning: We don't have a huge advertising budget and the truth of the matter
> is, no matter how many deny it, is that  advertising dollars translate into
> copy.  If you don't have a real story, just padding or vapour, buy a chunk of
> ad space and suddenly BS becomes Font Page news. (This doesn't apply to trade
> press as much, but our demographic goes way beyond trade)  It is necessary
> therefore to actually have a story with some depth and real interest to a
> particular Journo.  For instance:  Market penetration stories would interest
> WSJ readers, value stories go after consumer magazine audience and so on.  But
> the story needs substance to get noticed by these people who are in fact
> speaking to our larger demographic, who have never read Steven Vaughan-Nichols
> or Dana Blankenhorne or Rob Weirs or Simon Phipps blogs and are never likely
> to.
>
>
>
>
>> >  **********
>>
>> For all but 500 or so of the 84,000 this would be entirely without
>> context.  They would say, "Apache what?  What the heck is a Podling?"
>
> Which would be brilliant, that means you've started a conversation, if you
> could get them asking that question, then you have achieved a significant
> step.
>

Are you volunteering to write something up, Graham?

-Rob

Mime
View raw message