incubator-ooo-dev mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Donald Harbison <dpharbi...@gmail.com>
Subject Re: [DISCUSS]+[VOTE] Trademark and Branding
Date Thu, 10 Nov 2011 19:27:14 GMT
On Thu, Nov 10, 2011 at 8:28 AM, Shane Curcuru <asf@shanecurcuru.org> wrote:

> On 2011-11-10 2:18 AM, J├╝rgen Schmidt wrote:
> ...snip...
>
>
>  i think it is important to know the possibilities later for a project
>> name.
>>
>> If we vote for a) and later on the project name would be the same and
>> the project Url would be openofficeorg.apache.org. Then i would say a
>> bad choice.
>>
>
> Note: the URL to the official community homepage of the project on the a.o
> site is not relevant at the moment, since there's no strict requirement for
> the full brand name of the project to be identical to the actual URL.
>
> It would be fine to call it "Apache OpenOffice", and then have the
> community homepage of the project be ooo.apache.org, for example.  The
> URL only needs to be decided later, before the project graduates from
> incubation.
>
> ...snip...
>
>  So my question is where should the new product name be used all about?
>> Only on the intro screen, in the help system, in all written docu where
>> we use the product name. Or also as name for the install directory, menu
>> entries etc.
>>
>
> The new project name should be the primary branding of the product as an
> end user would see it on our websites.  I.e. it would be at the top of the
> web page, displayed in the logo (perhaps, depending on the graphical
> design), would say "Download FooBrandSoftware" in the links to the download
> page, and would be part of the actual filename of the primary download file
> that users would install from.
>
> From a branding perspective, the full product branding does not need to be
> in the menubar, any directory or class or module names, nor similar areas -
> unless the project wishes to use them there.  I really don't think we need
> to worry about the details of the code and the bulk of the UI yet; that is
> a larger discussion that can happen once we actually pick a name.
>
>
>
>> I never liked the .org but have conditioned my brain to use it over the
>> past 14 years. Many people don't say OpenOffice.org but OpenOffice,
>> means it is more often used when you reference the product somewhere in
>> written form.
>>
>
> Personally, since the common usage is OpenOffice, I strongly prefer that
> form, as in Apache OpenOffice.

+1


>
> - Shane
>
>
>
>> Juergen
>>
>>
>>>
>>>> Just wondering if there will be a second vote for
>>>> the project name.
>>>>
>>>> regards,
>>>>
>>>> Pedro.
>>>>
>>>> --- On Wed, 11/9/11, Donald Harbison<dpharbison@gmail.com> wrote:
>>>>
>>>>  We've had a lengthy discussion on
>>>>> ooo-marketing regarding trademark and
>>>>> branding considerations and options. It's time we moved
>>>>> forward and made a
>>>>> decision in order to expedite the ongoing migration of the
>>>>> web site and to
>>>>> remove one more obstacle from the dev team.
>>>>>
>>>>> We want to preserve and protect the historic OpenOffice.org
>>>>> trademark. The
>>>>> choice of an Apache name and new trademark will not impact
>>>>> the historic
>>>>> mark as granted to the Apache Software Foundation for
>>>>> stewardship.
>>>>>
>>>>> Since this is a major decision we felt it important to
>>>>> bring it back to
>>>>> ooo-dev for final discussion then vote. We have the choices
>>>>> presented on
>>>>> the wiki[1] for your reference.
>>>>>
>>>>> [1]https://cwiki.apache.org/****confluence/display/OOOUSERS/**<https://cwiki.apache.org/**confluence/display/OOOUSERS/**>
>>>>> Branding+Planning<
>>>>>
>>>> https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>>>> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>>> >
>>>>
>>>>>
>>>>>
>>>>
>>>
>>

Mime
  • Unnamed multipart/alternative (inline, None, 0 bytes)
View raw message