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From "Marcus (OOo)" <marcus.m...@wtnet.de>
Subject Re: Rationalizing two OpenOffice websites
Date Tue, 22 Nov 2011 11:24:38 GMT
+1

Marcus



Am 11/22/2011 11:24 AM, schrieb Jürgen Schmidt:
> it sounds like a Déjà vu and i think we had already a discussion that
> goes in this direction.
>
> Yes, i totally agree on this separation and it makes sense to me. Moving
> forward with this separation we need much less migration and can
> concentrate on the most important pages of the main portal (for users)
> www.openoffice.org.
>
> Hopefully we can change wiki.services.openoffice.org to
> wiki.openoffice.org and can redirect the old Url to the new short one.
> and the same for the forum users.services.openoffice.org
>
> The portal side provide the main info about the product (mainly
> marketing material), provide the download (with the infra structure
> behind), but also provides the entry points to the wiki, to the forum
> and of course openoffice.apache.org for project members.
>
> I really like that
>
> Juergen
>
>
> On 11/22/11 12:46 AM, Rob Weir wrote:
>> We have with this project something that most other Apache projects
>> don't have and which the legacy OOo project never had. We have two
>> independent websites.
>>
>> We have the legacy www.openoffice.org website, which served as an
>> end-user portal for OpenOffice as well as a website for project
>> participants.
>>
>> And we have the http://incubator.apache.org/openofficeorg/, which on
>> graduation probably becomes something shorter, like
>> http://openoffice.apache.org. For most Apache projects their website
>> also serves both purposes: a site for users as well as project
>> participants.
>>
>> So, we have both of these websites, and a lot of redundancy caused by
>> it. This obviously has a downside. It makes it hard to update, since
>> a lot of information is in both places. And it confuses users since
>> the websites are out of sync on some important topics. It also
>> prevents us from really optimizing the experience for each audience.
>> I suspect that long-term this dual-website with overlapping content is
>> not a maintainable model.
>>
>> What can we do?
>>
>> I hope I am not committing heresy if I say that most users of
>> OpenOffice care as little about Apache as drinker of a Pepsi cares
>> about the Board of Directors of PepsiCo Corporation. The average user
>> (and we're talking about millions of them) cares about downloading,
>> installing, using, learning about and generally being productive with
>> OpenOffice. It is a tool they use to do their work. Their work is
>> what matters to them, not our work.
>>
>> But of course we also have a growing number of users, contributors and
>> committers who want to get more involved with the project. OpenOffice
>> is interesting to them. They identify with it. They want to learn
>> more than just the basics. They are intrigued by open source. They
>> want to help. They want to get more involved.
>>
>> The trick I think, is to have websites that speak to each of these
>> audiences, as well as an easy/obvious way to navigate between them,
>> while at the same time avoiding unnecessary cross talk and redundancy.
>>
>> For example, could we have something like this:
>>
>> 1) www.openoffice.org is the website for the OpenOffice product. It
>> is the end user site, focused on their interactions with the product.
>> So download, help, extensions, support. It is not how they interact
>> with the project. It serves the narrow focus on the product.
>>
>>
>> 2) incubator.apache.org/openofficeorg (eventually
>> openoffice.apache.org) on the other hand is where the project members
>> work and where the public (includiing users) interacts with the
>> project. Not the product, but the project.
>>
>> This dual website is quite commonly used for managing large and
>> important brands. For example, the consumer, when interfacting with
>> the brand Pepsi and Pepsi products goes to:
>>
>> http://www.pepsi.com
>>
>> But the person who wants to learn more about the company goes to
>> another URL:
>>
>> http://www.pepsico.com/
>>
>> Navigating between then is possible via a link on the page footer.
>> But generally each site is optimized for its target audience.

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