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From Jürgen Schmidt <>
Subject Re: [DISCUSS]+[VOTE] Trademark and Branding
Date Thu, 10 Nov 2011 17:02:46 GMT
On 11/10/11 5:28 PM, Shane Curcuru wrote:
> On 2011-11-10 2:18 AM, Jürgen Schmidt wrote:
> ...snip...
>> i think it is important to know the possibilities later for a project
>> name.
>> If we vote for a) and later on the project name would be the same and
>> the project Url would be Then i would say a
>> bad choice.
> Note: the URL to the official community homepage of the project on the
> a.o site is not relevant at the moment, since there's no strict
> requirement for the full brand name of the project to be identical to
> the actual URL.
> It would be fine to call it "Apache OpenOffice", and then have the
> community homepage of the project be, for example. The
> URL only needs to be decided later, before the project graduates from
> incubation.

fine, thanks for the clarification. I simply wanted to be sure!

> ...snip...
>> So my question is where should the new product name be used all about?
>> Only on the intro screen, in the help system, in all written docu where
>> we use the product name. Or also as name for the install directory, menu
>> entries etc.
> The new project name should be the primary branding of the product as an
> end user would see it on our websites. I.e. it would be at the top of
> the web page, displayed in the logo (perhaps, depending on the graphical
> design), would say "Download FooBrandSoftware" in the links to the
> download page, and would be part of the actual filename of the primary
> download file that users would install from.
>  From a branding perspective, the full product branding does not need to
> be in the menubar, any directory or class or module names, nor similar
> areas - unless the project wishes to use them there. I really don't
> think we need to worry about the details of the code and the bulk of the
> UI yet; that is a larger discussion that can happen once we actually
> pick a name.

i always prefer to take a look on this things in front of any decision 
making process if possible. Often things become more clear then and 
mistakes can be often avoided.

>> I never liked the .org but have conditioned my brain to use it over the
>> past 14 years. Many people don't say but OpenOffice,
>> means it is more often used when you reference the product somewhere in
>> written form.
> Personally, since the common usage is OpenOffice, I strongly prefer that
> form, as in Apache OpenOffice.
i tend to agree here


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