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From Shane Curcuru <>
Subject Re: [DISCUSS]+[VOTE] Trademark and Branding
Date Thu, 10 Nov 2011 06:26:31 GMT
On 2011-11-09 10:11 PM, Pedro Giffuni wrote:
> Hi Shane;
> is a brand the ASF owns now and I
> don't want it diluted. I have also heard the name
> is in some countries' legislation.

I'm not following your point here.  The project branding requirements 
mean that both the product and project names must start with "Apache 
...", so just "" is not an option as either name.

The existing trademark registration is not an issue (or, should not be, 
in my opinion) in terms of choosing a name for the project going 
forward.  I suggest that the PPMC needs to primarily think of what the 
future branding will be.

In terms of "keeping" the existing registration, I would not worry about 
that now.  My current thinking is that our keeping the domain name as a 
site that still distributes the past builds will be more 
than sufficient to defend that brand as long as will be pertinent for 
this project.

- Shane

> I think Apache OpenOffice is a better name for
> the project because it is shorter/simpler, and is
> more catchy. TBH I wouldn't complain if it's the
> name of the product too.
> I am aware of projects that have subprojects that
> later fork, maybe we will end up having, say
> Apache OO Spellchecker :-).
> cheers,
> Pedro.
> --- On Thu, 11/10/11, Shane Curcuru<>  wrote:
>> From: Shane Curcuru<>
>> Subject: Re: [DISCUSS]+[VOTE] Trademark and Branding
>> To:
>> Date: Thursday, November 10, 2011, 12:57 AM
>> On 2011-11-09 8:14 PM, Pedro Giffuni
>> wrote:
>>> Hello;
>>> An important question. The vote is for choosing the
>>> product name, can the project name be different?
>>> To make this clear: I would think it practical to
>>> keep option (a) for the product, but option (b)
>>> for the project.
>> One question: why would that be desirable?  I.e. what
>> is the benefit of
>> having a separate project name (i.e. the name of the
>> website and the PMC
>> here) versus the product name (i.e. the actual downloadable
>> releases in
>> the future)?
>> By way of comparison, all (I think) other Apache projects
>> use the same
>> terminology for the project name and the product name.
>> I would expect that the product and project would use the
>> same name
>> (whatever it is) unless there is a strong and clear
>> consensus among the
>> PPMC to explicitly use different names.
>> - Shane
>>> Just wondering if there will be a second vote for
>>> the project name.
>>> regards,
>>> Pedro.
>>> --- On Wed, 11/9/11, Donald Harbison<>
>> wrote:
>>>> We've had a lengthy discussion on
>>>> ooo-marketing regarding trademark and
>>>> branding considerations and options. It's time we
>> moved
>>>> forward and made a
>>>> decision in order to expedite the ongoing
>> migration of the
>>>> web site and to
>>>> remove one more obstacle from the dev team.
>>>> We want to preserve and protect the historic
>>>> trademark. The
>>>> choice of an Apache name and new trademark will
>> not impact
>>>> the historic
>>>> mark as granted to the Apache Software Foundation
>> for
>>>> stewardship.
>>>> Since this is a major decision we felt it
>> important to
>>>> bring it back to
>>>> ooo-dev for final discussion then vote. We have
>> the choices
>>>> presented on
>>>> the wiki[1] for your reference.
>>>> [1]**confluence/display/OOOUSERS/**
>>>> Branding+Planning<>

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