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From Shane Curcuru <>
Subject Re: [DISCUSS]+[VOTE] Trademark and Branding
Date Thu, 10 Nov 2011 05:57:31 GMT
On 2011-11-09 8:14 PM, Pedro Giffuni wrote:
> Hello;
> An important question. The vote is for choosing the
> product name, can the project name be different?
> To make this clear: I would think it practical to
> keep option (a) for the product, but option (b)
> for the project.

One question: why would that be desirable?  I.e. what is the benefit of 
having a separate project name (i.e. the name of the website and the PMC 
here) versus the product name (i.e. the actual downloadable releases in 
the future)?

By way of comparison, all (I think) other Apache projects use the same 
terminology for the project name and the product name.

I would expect that the product and project would use the same name 
(whatever it is) unless there is a strong and clear consensus among the 
PPMC to explicitly use different names.

- Shane

> Just wondering if there will be a second vote for
> the project name.
> regards,
> Pedro.
> --- On Wed, 11/9/11, Donald Harbison<>  wrote:
>> We've had a lengthy discussion on
>> ooo-marketing regarding trademark and
>> branding considerations and options. It's time we moved
>> forward and made a
>> decision in order to expedite the ongoing migration of the
>> web site and to
>> remove one more obstacle from the dev team.
>> We want to preserve and protect the historic
>> trademark. The
>> choice of an Apache name and new trademark will not impact
>> the historic
>> mark as granted to the Apache Software Foundation for
>> stewardship.
>> Since this is a major decision we felt it important to
>> bring it back to
>> ooo-dev for final discussion then vote. We have the choices
>> presented on
>> the wiki[1] for your reference.
>> [1]**confluence/display/OOOUSERS/**
>> Branding+Planning<>

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