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From Pedro Giffuni <...@apache.org>
Subject Re: [DISCUSS]+[VOTE] Trademark and Branding
Date Thu, 10 Nov 2011 06:40:12 GMT


--- On Thu, 11/10/11, Shane Curcuru <asf@shanecurcuru.org> wrote:

> From: Shane Curcuru <asf@shanecurcuru.org>
> Subject: Re: [DISCUSS]+[VOTE] Trademark and Branding
> To: ooo-dev@incubator.apache.org
> Date: Thursday, November 10, 2011, 1:26 AM
> On 2011-11-09 10:11 PM, Pedro Giffuni
> wrote:
> > Hi Shane;
> >
> > OpenOffice.org is a brand the ASF owns now and I
> > don't want it diluted. I have also heard the name
> > is in some countries' legislation.
> 
> I'm not following your point here.  The project
> branding requirements 
> mean that both the product and project names must start
> with "Apache 
> ...", so just "OpenOffice.org" is not an option as either
> name.
> 

Again I meant "Apache OpenOffice.org" for the product,
which preserves the OpenOffice.org. 

> The existing trademark registration is not an issue (or,
> should not be, 
> in my opinion) in terms of choosing a name for the project
> going 
> forward.  I suggest that the PPMC needs to primarily
> think of what the future branding will be.
> 

And I don't object option (b) either way.


> In terms of "keeping" the existing registration, I would
> not worry about 
> that now.  My current thinking is that our keeping the
> domain name as a 
> site that still distributes the past OpenOffice.org builds
> will be more 
> than sufficient to defend that brand as long as will be
> pertinent for 
> this project.
>

That's OK then, let's see how the vote evolves. :)

Pedro.


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