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From Pedro Giffuni <...@apache.org>
Subject Re: [DISCUSS]+[VOTE] Trademark and Branding
Date Thu, 10 Nov 2011 06:11:08 GMT
Hi Shane;

OpenOffice.org is a brand the ASF owns now and I
don't want it diluted. I have also heard the name
is in some countries' legislation.

I think Apache OpenOffice is a better name for
the project because it is shorter/simpler, and is
more catchy. TBH I wouldn't complain if it's the
name of the product too.

I am aware of projects that have subprojects that
later fork, maybe we will end up having, say
Apache OO Spellchecker :-).

cheers,

Pedro.

--- On Thu, 11/10/11, Shane Curcuru <asf@shanecurcuru.org> wrote:

> From: Shane Curcuru <asf@shanecurcuru.org>
> Subject: Re: [DISCUSS]+[VOTE] Trademark and Branding
> To: ooo-dev@incubator.apache.org
> Date: Thursday, November 10, 2011, 12:57 AM
> On 2011-11-09 8:14 PM, Pedro Giffuni
> wrote:
> > Hello;
> >
> > An important question. The vote is for choosing the
> > product name, can the project name be different?
> >
> > To make this clear: I would think it practical to
> > keep option (a) for the product, but option (b)
> > for the project.
> 
> One question: why would that be desirable?  I.e. what
> is the benefit of 
> having a separate project name (i.e. the name of the
> website and the PMC 
> here) versus the product name (i.e. the actual downloadable
> releases in 
> the future)?
> 
> By way of comparison, all (I think) other Apache projects
> use the same 
> terminology for the project name and the product name.
> 
> I would expect that the product and project would use the
> same name 
> (whatever it is) unless there is a strong and clear
> consensus among the 
> PPMC to explicitly use different names.
> 
> - Shane
> 
> >
> > Just wondering if there will be a second vote for
> > the project name.
> >
> > regards,
> >
> > Pedro.
> >
> > --- On Wed, 11/9/11, Donald Harbison<dpharbison@gmail.com> 
> wrote:
> >
> >> We've had a lengthy discussion on
> >> ooo-marketing regarding trademark and
> >> branding considerations and options. It's time we
> moved
> >> forward and made a
> >> decision in order to expedite the ongoing
> migration of the
> >> web site and to
> >> remove one more obstacle from the dev team.
> >>
> >> We want to preserve and protect the historic
> OpenOffice.org
> >> trademark. The
> >> choice of an Apache name and new trademark will
> not impact
> >> the historic
> >> mark as granted to the Apache Software Foundation
> for
> >> stewardship.
> >>
> >> Since this is a major decision we felt it
> important to
> >> bring it back to
> >> ooo-dev for final discussion then vote. We have
> the choices
> >> presented on
> >> the wiki[1] for your reference.
> >>
> >> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> >> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
> >>
> 

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