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Date: Tue, 18 Oct 2011 17:58:01 +0100
Message-ID: 
 <CAOap24LxgdyYk79RVtbfbqbowVxdVrNLy01SHQM3Wddg8u_64Q@mail.gmail.com>
Subject: Re: [Proposal] Renaming of OpenOffice.org
From: Ian Lynch <ianrlynch@gmail.com>
To: ooo-dev@incubator.apache.org, dennis.hamilton@acm.org
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On 18 October 2011 17:38, Dennis E. Hamilton <dennis.hamilton@acm.org>wrote:

> +1 to Kay's perspective
>
> -----Original Message-----
> From: Kay Schenk [mailto:kay.schenk@gmail.com]
> <
> http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201110.mbox/%3c4E9DA6B5.5030104@gmail.com%3e
> >
> Sent: Tuesday, October 18, 2011 09:18
> To: ooo-dev@incubator.apache.org
> Subject: Re: [Proposal] Renaming of OpenOffice.org
>
> [ ... ]
>
> Consider this--
>
> We ahd agreed to keep the "user facing" web site for Apache OpenOffice.org
>
> as www.openoffice.org
>
> its current DNS name
>
> -- and, as Dennis pointed out, despite the common use of OpenOffice in
> speech, openoffice.org is THE recognizable entity and reference in all
> printed communication.  In previous discussion, it's been repeatedly
> pointed out, that in terms of what's already been developed for "the
> brand" -- see the Marketing Project materials at
> http://marketing.openoffice.org/
>
> a change is HUGE headache.
>

On that we all agree, but putting it off isn't necessarily going to make it
less of a headache!

Couple that with recent information about the Apache podling --
> OpenOffice.org -- and I truly feel that a re-branding/trademarking *at
> this stage of development* would not be good, and could potentially be
> harmful in terms of identification.
>

Perhaps so but a strategy for rebranding that is clear and transparent to
everyone is rather different from just saying let's not do anything until
AOO is ready for release.

Shane has suggested the PPMC should deal with this -- fine. And Rob has
> suggested the new marketing head (team) should deal with it -- maybe
> also fine. Maybe a nice compromise would let the "marketing area"
> suggest something to the PPMC.
>

But apparently it is not normal to define "heads" in the Apache Way, so
perhaps this thread is the marketing area suggesting something to the PPMC
;-) At least suggesting we need to talk it through and come up with a
reasonable solution well in advance of being forced to do something in a
hurry.

-- 
Ian

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