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From "Dennis E. Hamilton" <>
Subject RE: [Proposal] Renaming of
Date Mon, 17 Oct 2011 22:47:49 GMT
+1 to keeping indefinitely (and using Apache when there are actually
such releases).

Here's my over-thinking on the matter.

 - Dennis


I don't want to put too fine an edge on this, but I rarely see and never say 
Apache Subversion, Apache Hadoop, etc.  On the other hand, I *will* say Apache because it will be a particular family of releases and the 
implementations of binary distributions from those releases that will be 
distinct from what has been.

With regard to itself, there is a struggle to make a safe 
landing of the current web properties under Apache 

This is clear to me:

  The site is going to be the corresponding 
property for the AOOo development project, until such time that 
(or OpenOffice[org] becomes the development site for the Apache OOo
TLP.  Developer-significant services such as SVN, the bugzilla issue tracker, 
and other resources will also be associated with AOOo, not

  The web properties are very significant and are currently the 
only sources of the progression of releases up until now.  AOOo 
incubator releases will be grounded at represents the lineage, the recognition, and tons of materials 
that people know to find (via Google or whatever) for important user-facing 
and historical information.  Like it or not, is the touchstone 
and the goto place, and if the connections and links into that ecology and the 
material there are broken or abandoned, including all the cross-dependencies 
therein, the damage to the future reception of AOOo may well be irreparable.

  Even after there are AOOo incubator releases, will remain 

  It is also clear that there is some refactoring and transformation to be 
done so that the appropriate divisions and coupling of and are evolved by the time AOOo leaves incubation as a TLP (or 
not, for that matter).

  The value of the brand is apparent in the extent of the 
efforts to subvert/misappropriate it.  There is a duty to the users of the releases and the Apache releases to follow, to 
protect them by protecting that brand.

I don't know what that does for trademark issues, branding, and so on.  The 
branding on the sites can be adjusted once they are under the 
incubator's operation and Apache infrastructure custody.  I think there will 
continue to be sites for a significant time, despite 
progressive movement of substantial portions to and, later,  I would be 
astonished were the domain and the trademark 
abandoned in the foreseeable future.

-----Original Message-----
From: Kay Schenk [] 
Sent: Monday, October 17, 2011 15:13
Subject: Re: [Proposal] Renaming of

I think we went through this QUITE some time ago, and decided to leave 
the branding -- i.e. -- as is.

Please see discussions with subject "Refactoring the Brand" back in July.

I will make an attempt to document this on the wiki so it doesn't come 
up yet again.

The bottom line was the feeling that is quite a 
well-known brand and we wanted to preserve that.

On 10/17/2011 03:04 PM, floris v wrote:
> Op 17-10-2011 23:54, Ian Lynch schreef:
>> I propose that we rename Apache OpenOffice and
>> abbreviate it
>> to ApacheOO or AOO and trademark each of those terms. At the same time
>> invite submissions for a new logo or logos based on these terms with a
>> deadline of end of November after which the PPMC decides it by vote.
> You could also consider Apache Office, as all Apache software is open
> source. But maybe that's too far away from the original.


"There is no such thing as coincidence."
            -- Leroy Jethro Gibbs, Rule #39

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