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From "Dennis E. Hamilton" <>
Subject RE: [DISCUSS] Marketing Team
Date Mon, 17 Oct 2011 02:03:37 GMT

I am guessing that "earning from advertising" is meant to be having revenue by 
permitting ad placements on web properties.

I would be happy to learn that this is not intended.

It occurs to me that some thinking about the marketing posture needs to be 
considered before running too far down the marketing road, especially as 
"selling" is showing up in the narrative.

There are two aspects that concern me:

 1. First, it is important to sustain the Apache sense of mission and the 
celebration of all implementations of software, whether downstream, 
sidestream, or elsewhere that have a common heritage with Apache or not, and that are intended to support office productivity 

 2. Secondly, that the Apache message agnostic with regard to 
commercial and non-commercial development of products, by whatever development 
and licensing models, that interoperate in this space via reliance on open 
standards, including those for document formats.

I am not certain that (1-2) represent the shared perspective of those of us 
involved in Apache and in kindred projects.  I trust that the 
Apache Foundation position will be in line with (1-2) nonetheless.

I accept that a certain level of puffery is tolerable with regard to the 
promotion of the benefits of employment in various settings. 
However, I am not so sure that anything that resembles counter-marketing and 
competitive posturing concerning deficiencies of alternatives is fitting in 
this new home of

 - Dennis

-----Original Message-----
From: Shane Curcuru []
Sent: Sunday, October 16, 2011 16:17
Subject: Re: [DISCUSS] Marketing Team

This is a specific issue that is important to understand:

On 10/16/2011 5:25 PM, Ian Lynch wrote:
> On 16 October 2011 21:42, Alexandro Colorado<>  wrote:
>> On Sun, Oct 16, 2011 at 3:31 PM, Ross Gardler<
>>> wrote:
>>> Just a meta-observation. Generally it is better to define things
>>> that need to be done
> One thing I think needs doing is to get some promotional videos on You tube
> and get them further promoted through the community. If they get a lot of
> hits we can even earn from advertising as well as getting the word out. I am
> pretty busy at the moment but if there is a lull I'll take a look at what is
> on You Tube OOo related.

When you say "...we can even earn from advertising...", what
specifically are you thinking of?

I think this is an area where the ASF's rules and best practices differ
significantly from how OOo has been run in the past, so it would be good
to start a serious conversation on this before too long.

In terms of official project actions, all official fundraising at the
ASF is handled via fundraising@, and the ASF does not accept targeted
donations, only donations to the Foundation as a whole.  Projects are
certainly welcome to get the word out about the ASF and about their work
- we love our projects that do the extra work to clearly articulate
their software and their ideas to the world.  But any fundraising
activities by projects need to be for the ASF overall, and cannot be
just for the project.

Thinking about it another way: why does the AOOo project need to make
money?   Really - what needs does the AOOo project have that the ASF is
not / does not appear to be handling?

- Shane

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