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From "Dennis E. Hamilton" <dennis.hamil...@acm.org>
Subject RE: [Proposal] Renaming of OpenOffice.org
Date Tue, 18 Oct 2011 16:38:47 GMT
+1 to Kay's perspective

-----Original Message-----
From: Kay Schenk [mailto:kay.schenk@gmail.com]
<http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201110.mbox/%3c4E9DA6B5.5030104@gmail.com%3e>
Sent: Tuesday, October 18, 2011 09:18
To: ooo-dev@incubator.apache.org
Subject: Re: [Proposal] Renaming of OpenOffice.org

[ ... ]

Consider this--

We ahd agreed to keep the "user facing" web site for Apache OpenOffice.org

as www.openoffice.org

its current DNS name

-- and, as Dennis pointed out, despite the common use of OpenOffice in
speech, openoffice.org is THE recognizable entity and reference in all
printed communication.  In previous discussion, it's been repeatedly
pointed out, that in terms of what's already been developed for "the
brand" -- see the Marketing Project materials at
http://marketing.openoffice.org/

a change is HUGE headache.

Couple that with recent information about the Apache podling -- 
OpenOffice.org -- and I truly feel that a re-branding/trademarking *at
this stage of development* would not be good, and could potentially be
harmful in terms of identification.

Shane has suggested the PPMC should deal with this -- fine. And Rob has
suggested the new marketing head (team) should deal with it -- maybe
also fine. Maybe a nice compromise would let the "marketing area"
suggest something to the PPMC.



-- 
------------------------------------------------------------------------
MzK

"There is no such thing as coincidence."
            -- Leroy Jethro Gibbs, Rule #39

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