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From "Gavin McDonald" <ga...@16degrees.com.au>
Subject RE: [WWW] Web analytics
Date Sat, 13 Aug 2011 02:11:34 GMT


> -----Original Message-----
> From: Rob Weir [mailto:apache@robweir.com]
> Sent: Saturday, 13 August 2011 11:42 AM
> To: ooo-dev@incubator.apache.org
> Subject: Re: [WWW] Web analytics
> 
> On Fri, Aug 12, 2011 at 8:52 PM, Gavin McDonald <gavin@16degrees.com.au>
> wrote:
> >
> >
> >> -----Original Message-----
> >> From: Rob Weir [mailto:apache@robweir.com]
> >> Sent: Saturday, 13 August 2011 8:31 AM
> >> To: ooo-dev@incubator.apache.org
> >> Subject: Re: [WWW] Web analytics
> >>
> > <snip>
> >>
> >> Any web analytics package is going to track IP address and store a cookie.
> >> That is how it knows what country you are from and whether you are a
> >> new or a returning user.
> >>
> >
> > These days cookies are not reliable enough for analytics to produce
> accurate data.
> >
> > Lots of users these days have Anti-Virus programs running, Windows has
> > it build in these days. These programs are trained to consider cookies
> > as low risk but at the same time allow the user to delete cookies.
> >
> > Personally, I'll be treated as a new visitor to the site every week as
> > far as analytics is concerned, as that is how often I clean out my cookies.
> >
> 
> And that's fine.  There will always be a level of background noise in the data.
> Other factors include users who share machines, or users that have multiple
> machines.  Because of that we shouldn't put much credence in absolute
> numbers.  The interesting thing is the change in numbers, the variation from
> the baseline.
> 
> For example, imagine we see a sudden spike in new visitors (or what the
> analytic thinks are new users).  When that happens, is certainly possible that
> this was just caused by a large number of repeat visitors at the same time
> suddenly installing anti-virus that cleans out their cookies on a weekly basis.
> That is not impossible.  But the more likely explanation is that we actually did
> have a spike in new visitors.
> 
> From marketing perspective we can use this kind of info to gauge the
> effectiveness of different outreach techniques.
> 

I agree

Gav...

> 
> > Gav...
> >
> >
> >


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