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Date: Tue, 12 Jul 2011 08:51:59 -0400
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 <CAP-ksohwkkEutKCfpD1nmg12QR+VeErnzuVONYJJCPVk-M829g@mail.gmail.com>
Subject: Re: OpenOffice.org (was Re: Ooo blog)
From: Rob Weir <apache@robweir.com>
To: ooo-dev@incubator.apache.org
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On Tue, Jul 12, 2011 at 8:25 AM, Marcus (OOo) <marcus.mail@wtnet.de> wrote:
> Am 07/12/2011 01:41 PM, schrieb Rob Weir:
>>
>> On Tue, Jul 12, 2011 at 4:59 AM, Graham Lauder<yorick_@openoffice.org>
>> =C2=A0wrote:
>>>
>>> On Mon, 2011-07-11 at 20:21 +0300, Daniel Shahaf wrote:
>>>>
>>>> Javier Sola wrote on Mon, Jul 11, 2011 at 18:43:17 +0700:
>>>>>
>>>>> If Apache forced this without discussion it would be a bad start for
>>>>> the project.
>>>>
>>>> You're misportraying the facts; it's a preexisting Apache policy that
>>>> predates OOo being proposed as a podling.
>>>>
>>>> Now, we're generally reasonable people here, and the podling can alway=
s
>>>> request an exception (talk to trademarks@).
>>>
>>>
>>>
>>>> =C2=A0 But, with my Member hat on,
>>>> this collective "Let's join Apache, but not be called Apache, and not
>>>> work with existing Apache entities" spirit leaves a rather bad taste.
>>>
>>> I'm not saying we the community, should not be called Apache whatever.
>>> Nobody is down on Apache, but I just don't want to dilute the strong
>>> brand of the #product#. =C2=A0OOo has a very strong market share in the
>>> Office Suite Software Consumer market.
>>>
>>>
>>> http://www.webmasterpro.de/portal/news/2010/02/05/international-openoff=
ice-market-shares.html
>>>
>>> It is important that we maintain that share and grow it.
>>> There is a large community: =C2=A035,000 individuals subscribed to OOo
>>> maillists when I last checked, Louis may have more up-to-date numbers
>>> Around 800 have signed the JCA/SCA
>>> Scores possibly Hundreds of Millions of Users worldwide and growing
>>>
>>> All this under the OpenOffice.org Brand. =C2=A0There has been a lot of =
noise
>>
>> Yes, under the Apache brand. =C2=A0But also under the Obama presidency a=
nd
>> under the Chinese Year of the =C2=A0Rabbit. =C2=A0We don't know what is
>> coincidence versus a real essential cause and effect relationship. =C2=
=A0In
>> other words, we don't know if we'd have the same number of users, or
>> even more, with a different name.
>>
>> These seems like something we could debate endlessly without
>> resolution. =C2=A0But I wonder if a more definitive answer might come fr=
om
>
> Then we should come to a result. I tried to asked this in my mail on the
> 10th.
>
>> a survey of users and other market participants, looking at branding
>> perceptions, trying out a few variations on the name, seeing which
>> ones elicit the most positive responses. =C2=A0I'd be happy to yield to
>> facts.
>
> -1
>
> I don't think that yet another survey will bring better results than the
> last mails here on the list. ;-)
>

Just to be clear, I mean a survey of the target market, current and
potential users.  I agree that a survey of participants on this list
would not tell us much more.  I hope we all agree that the target
audience of a branding strategy is larger than this list.


> Marcus
>
>
>
>>> around LibreOffice with those Linux Distributions who used Go-OOo now
>>> distributing with LO, but those numbers, compared to OOo across all
>>> platforms are miniscule and I believe that will remain the same unless
>>> of course this stalling of development, forced on us by Oracle,
>>> continues or the brand is modified violently so that we have
>>> re-establish our brand right from the beginning. =C2=A0In our consumer =
market
>>> tacking Apache on the end would do just this. =C2=A0This not a slight o=
n
>>> Apache or lack of appreciation for their efforts thus far, just a
>>> statement of the circumstances.
>>>
>>> Cheers
>>> GL
>