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From: Simon Phipps <simon@webmink.com>
Date: Sun, 10 Jul 2011 19:22:17 +0100
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Subject: Re: OpenOffice.org (was Re: Ooo blog)
To: ooo-dev@incubator.apache.org
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OpenOffice.org would make a good name for a new non-profit umbrella
organisation co-ordinating the interests of Apache OpenOffice, LibreOffice
and the proprietary downstreams they support...

Just sayin'

S.


On Sun, Jul 10, 2011 at 7:19 PM, Donald Harbison <dpharbison@gmail.com>wrot=
e:

> No need to drag the .org into the future, if Apache is prefixed. If no
> prefix, yes, we lead with the trademark of record: OpenOffice.org. IMHO.
> Let's simply use Apache OpenOffice.
>
> On Jul 10, 2011 1:27 PM, "Marcus (OOo)" <marcus.mail@wtnet.de> wrote:
> > OK, to let the name start with "Apache" seems to be a requirement.
> >
> > Am I right when I see more people saying that it should be named "Apach=
e
> > OpenOffice.org" and not "Apache OpenOffice"?
> >
> > BTW:
> > I don't want to get rid of the ".org" extension on any price. Due to th=
e
> > new Apache home I just wanted to talk about the possibility.
> >
> > Marcus
> >
> >
> >
> > Am 07/09/2011 02:34 PM, schrieb Rob Weir:
> >> 2011/7/9 Pavel Jan=EDk<Pavel@janik.cz>:
> >>>> Why? Out of the folk on the OOo forum who expressed an opinion to me=
,
> no one liked it. It was a perpetual reminder that the product couldn't be
> called what they really wanted it to be called: OpenOffice. I greatly
> prefer
> Apache OpenOffice to Apache OpenOffice.org.
> >>>
> >>> The product and the project WAS OpenOffice.org. If we want to change
> it,
> then why not directly Apache Office?
> >>> --
> >>
> >> Or if everyone likes the ".org" we could call it "(Apache.org
> >> OpenOffice.org).org"
> >>
> >> But seriously, the ".org" was added to make the name unique. It also
> >> occurred during the .com bubble when making your product sound
> >> internetty would make your stock price quadruple over night. So we
> >> ended up with a lot of silly names back then.
> >>
> >> Today, however, the original reason for adding the ".org" no longer
> >> exists. And instead of sounding cool, it sounds very retro, so very
> >> 2001. On the other hand, we have a generation of pedants who enjoy
> >> correcting users who almost always just call the product "OpenOffice",
> >> oblivious any attempts to enlighten them about how some Dutch company
> >> they never heard of was also called OpenOffice. So regardless of what
> >> we do, users will continue calling the product "OpenOffice".
> >>
> >> You can reading the Apache requirements for product branding and
> >> naming here: http://www.apache.org/foundation/marks/pmcs.html#naming
> >>
> >> Quoting from there: "The primary branding for any project or product
> >> name must be in the form of 'Apache Foo'. This ensures that the
> >> project or product is associated with the ASF and the project in the
> >> minds of our users. The first and most prominent reference to a
> >> project or product on each page must use the 'Apache Foo' form of its
> >> name. Other references may use either 'Apache Foo' or 'Foo' as
> >> appropriate for the subject matter."
> >>
> >> So the branding will need to include "Apache". It seems the logical
> >> choices are either:
> >>
> >> "Apache OpenOffice.org"
> >>
> >> or
> >>
> >> "Apache OpenOffice"
> >>
> >>
> >> Personally, I think the first name is ponderous and ugly.
>


--=20
Simon Phipps
+1 415 683 7660 : www.webmink.com

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