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Date: Sun, 10 Jul 2011 19:26:50 +0200
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Subject: Re: OpenOffice.org (was Re: Ooo blog)
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OK, to let the name start with "Apache" seems to be a requirement.

Am I right when I see more people saying that it should be named "Apache 
OpenOffice.org" and not "Apache OpenOffice"?

BTW:
I don't want to get rid of the ".org" extension on any price. Due to the 
new Apache home I just wanted to talk about the possibility.

Marcus


Am 07/09/2011 02:34 PM, schrieb Rob Weir:
> 2011/7/9 Pavel Janík<Pavel@janik.cz>:
>>> Why? Out of the folk on the OOo forum who expressed an opinion to me, no one liked it. It was a perpetual reminder that the product couldn't be called what they really wanted it to be called: OpenOffice. I greatly prefer Apache OpenOffice to Apache OpenOffice.org.
>>
>> The product and the project WAS OpenOffice.org. If we want to change it, then why not directly Apache Office?
>> --
>
> Or if everyone likes the ".org" we could call it  "(Apache.org
> OpenOffice.org).org"
>
> But seriously, the ".org" was added to make the name unique.  It also
> occurred during the .com bubble when making your product sound
> internetty would make your stock price quadruple over night.  So we
> ended up with a lot of silly names back then.
>
> Today, however, the original reason for adding the ".org" no longer
> exists.  And instead of sounding cool, it sounds very retro, so very
> 2001.  On the other hand, we have a generation of pedants who enjoy
> correcting users who almost always just call the product "OpenOffice",
> oblivious any attempts to enlighten them about how some Dutch company
> they never heard of was also called OpenOffice.  So regardless of what
> we do, users will continue calling the product "OpenOffice".
>
> You can reading the Apache requirements for product branding and
> naming here:  http://www.apache.org/foundation/marks/pmcs.html#naming
>
> Quoting from there:  "The primary branding for any project or product
> name must be in the form of 'Apache Foo'.  This ensures that the
> project or product is associated with the ASF and the project in the
> minds of our users. The first and most prominent reference to a
> project or product on each page must use the 'Apache Foo' form of its
> name. Other references may use either 'Apache Foo' or 'Foo' as
> appropriate for the subject matter."
>
> So the branding will need to include "Apache".  It seems the logical
> choices are either:
>
> "Apache OpenOffice.org"
>
> or
>
> "Apache OpenOffice"
>
>
> Personally, I think the first name is ponderous and ugly.