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From Rob Weir <>
Subject Re: (was Re: Ooo blog)
Date Tue, 12 Jul 2011 12:51:59 GMT
On Tue, Jul 12, 2011 at 8:25 AM, Marcus (OOo) <> wrote:
> Am 07/12/2011 01:41 PM, schrieb Rob Weir:
>> On Tue, Jul 12, 2011 at 4:59 AM, Graham Lauder<>
>>  wrote:
>>> On Mon, 2011-07-11 at 20:21 +0300, Daniel Shahaf wrote:
>>>> Javier Sola wrote on Mon, Jul 11, 2011 at 18:43:17 +0700:
>>>>> If Apache forced this without discussion it would be a bad start for
>>>>> the project.
>>>> You're misportraying the facts; it's a preexisting Apache policy that
>>>> predates OOo being proposed as a podling.
>>>> Now, we're generally reasonable people here, and the podling can always
>>>> request an exception (talk to trademarks@).
>>>>   But, with my Member hat on,
>>>> this collective "Let's join Apache, but not be called Apache, and not
>>>> work with existing Apache entities" spirit leaves a rather bad taste.
>>> I'm not saying we the community, should not be called Apache whatever.
>>> Nobody is down on Apache, but I just don't want to dilute the strong
>>> brand of the #product#.  OOo has a very strong market share in the
>>> Office Suite Software Consumer market.
>>> It is important that we maintain that share and grow it.
>>> There is a large community:  35,000 individuals subscribed to OOo
>>> maillists when I last checked, Louis may have more up-to-date numbers
>>> Around 800 have signed the JCA/SCA
>>> Scores possibly Hundreds of Millions of Users worldwide and growing
>>> All this under the Brand.  There has been a lot of noise
>> Yes, under the Apache brand.  But also under the Obama presidency and
>> under the Chinese Year of the  Rabbit.  We don't know what is
>> coincidence versus a real essential cause and effect relationship.  In
>> other words, we don't know if we'd have the same number of users, or
>> even more, with a different name.
>> These seems like something we could debate endlessly without
>> resolution.  But I wonder if a more definitive answer might come from
> Then we should come to a result. I tried to asked this in my mail on the
> 10th.
>> a survey of users and other market participants, looking at branding
>> perceptions, trying out a few variations on the name, seeing which
>> ones elicit the most positive responses.  I'd be happy to yield to
>> facts.
> -1
> I don't think that yet another survey will bring better results than the
> last mails here on the list. ;-)

Just to be clear, I mean a survey of the target market, current and
potential users.  I agree that a survey of participants on this list
would not tell us much more.  I hope we all agree that the target
audience of a branding strategy is larger than this list.

> Marcus
>>> around LibreOffice with those Linux Distributions who used Go-OOo now
>>> distributing with LO, but those numbers, compared to OOo across all
>>> platforms are miniscule and I believe that will remain the same unless
>>> of course this stalling of development, forced on us by Oracle,
>>> continues or the brand is modified violently so that we have
>>> re-establish our brand right from the beginning.  In our consumer market
>>> tacking Apache on the end would do just this.  This not a slight on
>>> Apache or lack of appreciation for their efforts thus far, just a
>>> statement of the circumstances.
>>> Cheers
>>> GL

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