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From Rob Weir <apa...@robweir.com>
Subject Re: OpenOffice.org (was Re: Ooo blog)
Date Mon, 11 Jul 2011 16:58:41 GMT
2011/7/11 André Schnabel <andre.schnabel@gmx.net>:
> Hi,
>
> Am 11.07.2011 18:39, schrieb Rob Weir:
>>
>>  From a branding perspective you did have the opportunity to start
>> fresh, but you did not go with a ".org" name.
>
> It did not matter that we had the opportunity to start fresh - what really
> did matter was that we *had to* start fresh.
>

Regardless of the circumstances of your starting fresh, you opted for
"LibreOffice" rather than "LibreOffice.org".  I was just wondering
whether that was discussed at all.  And if so, why you decided not to
go with a ".org" branding?

> Anyway - everyone has the opportunity to start fresh at any given time. But
> only few have the chance to continue to grow a strong existing brand. It's
> indeed up to those people to take this chance (as well as the responsibility
> for the established brand).
>
> regards,
>
> André
>

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