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From Ian Lynch <ianrly...@gmail.com>
Subject Re: OpenOffice.org (was Re: Ooo blog)
Date Mon, 11 Jul 2011 17:03:37 GMT
On 11 July 2011 17:58, Rob Weir <apache@robweir.com> wrote:

> 2011/7/11 André Schnabel <andre.schnabel@gmx.net>:
> > Hi,
> >
> > Am 11.07.2011 18:39, schrieb Rob Weir:
> >>
> >>  From a branding perspective you did have the opportunity to start
> >> fresh, but you did not go with a ".org" name.
> >
> > It did not matter that we had the opportunity to start fresh - what
> really
> > did matter was that we *had to* start fresh.
> >
>
> Regardless of the circumstances of your starting fresh, you opted for
> "LibreOffice" rather than "LibreOffice.org".  I was just wondering
> whether that was discussed at all.  And if so, why you decided not to
> go with a ".org" branding?
>
> > Anyway - everyone has the opportunity to start fresh at any given time.
> But
> > only few have the chance to continue to grow a strong existing brand.
> It's
> > indeed up to those people to take this chance (as well as the
> responsibility
> > for the established brand).
>

it's unlikely a new branding would start by adding .org but given the OOo
brand has included it for 10 years and its proliferated all over the place,
it's not really the same argument.

-- 
Ian

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www.theINGOTs.org +44 (0)1827 305940

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