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From "luizheli@gmail.com" <luizh...@gmail.com>
Subject Re: OpenOffice.org (was Re: Ooo blog)
Date Tue, 12 Jul 2011 23:41:02 GMT
Hi,

2011/7/12 Pedro F. Giffuni <giffunip@tutopia.com>

>
>
> --- On Tue, 7/12/11, Graham Lauder <yorick_@openoffice.org> wrote:
> ,,,
> >
> > All this under the OpenOffice.org Brand.  There has
> > been a lot of noise around LibreOffice with those
> > Linux Distributions who used Go-OOo now distributing
> > with LO, but those numbers, compared to OOo across all
> > platforms are miniscule and I believe that will remain the
> > same unless of course this stalling of development, forced
> > on us by Oracle, continues or the brand is modified
> > violently so that we have re-establish our brand right
> > from the beginning.  In our consumer market tacking Apache
> > on the end would do just this.
>
> I don't think anyone will argue against keeping the
> "OpenOffice.org" product name, Apache owns the trademark and
> it has a value we want to preserve.
>
> The discussion is around the Project name:
>
> I strongly lean towards "Apache OpenOffice" because:
>

+1


>
> - Removing the .org is not a violent rebranding: people already
> refer to "OpenOffice.org" simply as "OpenOffice": look for
> OpenOffice on Google and you will find only OpenOffice.org.
> - Apache already has a .org in it's domain name.
> - Apache does add value to the name, even if it's likely to
> be known only by web administrators and developers.
>
> No matter what you decide, I think it's likely the end user will
> drop the .org and the Apache and just say "OpenOffice" to both
> the product and the project.
>
> Here in Brazil went through it. We remove the ".org" leaving only BrOffice
. And we're still living with two names/brands: BrOffice and LibreOffice (
although the same products). Not to mention users of OpenOffice.org.

Rgds,

Luiz

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