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From Alexandro Colorado <...@openoffice.org>
Subject Re: OpenOffice.org (was Re: Ooo blog)
Date Sat, 09 Jul 2011 20:32:54 GMT
On Sat, Jul 9, 2011 at 3:21 PM, Andrea Pescetti <pescetti@openoffice.org>wrote:

> Ivo Hinkelmann wrote:
> > I would also prefer that we just called it "OpenOffice.org". This brand
> > is known everywhere and this is not a fork but the moved "original" OOo
> > project.
>
> Same for me. This Apache podling has many nice features, but its most
> distinctive ones are:
> - Participation of many Hamburg developers
> - Ownership of the OpenOffice.org trademark
>


+1 I think is a strong solid brand, even if it has been diluted a bit with
all the minor changes "Open Office" and "OpenOffice". Still most people on
the know recognize "OpenOffice.org" 10 year history.


>
> These elements of continuity can be very reassuring to users, and the
> project communication should take advantage of it. If there is the
> strict requirement of having "Apache" in the name, "Apache
> OpenOffice.org" would be the natural candidate, but it still sounds
> weaker than the well known "OpenOffice.org" brand.
>
> Regards,
>   Andrea.
>
>


-- 
*Alexandro Colorado*
*OpenOffice.org* EspaƱol
http://es.openoffice.org

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