incubator-ooo-dev mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Donald Harbison <dpharbi...@gmail.com>
Subject Re: OpenOffice.org (was Re: Ooo blog)
Date Sun, 10 Jul 2011 18:19:12 GMT
No need to drag the .org into the future, if Apache is prefixed. If no
prefix, yes, we lead with the trademark of record: OpenOffice.org. IMHO.
Let's simply use Apache OpenOffice.

On Jul 10, 2011 1:27 PM, "Marcus (OOo)" <marcus.mail@wtnet.de> wrote:
> OK, to let the name start with "Apache" seems to be a requirement.
>
> Am I right when I see more people saying that it should be named "Apache
> OpenOffice.org" and not "Apache OpenOffice"?
>
> BTW:
> I don't want to get rid of the ".org" extension on any price. Due to the
> new Apache home I just wanted to talk about the possibility.
>
> Marcus
>
>
>
> Am 07/09/2011 02:34 PM, schrieb Rob Weir:
>> 2011/7/9 Pavel Janík<Pavel@janik.cz>:
>>>> Why? Out of the folk on the OOo forum who expressed an opinion to me,
no one liked it. It was a perpetual reminder that the product couldn't be
called what they really wanted it to be called: OpenOffice. I greatly prefer
Apache OpenOffice to Apache OpenOffice.org.
>>>
>>> The product and the project WAS OpenOffice.org. If we want to change it,
then why not directly Apache Office?
>>> --
>>
>> Or if everyone likes the ".org" we could call it "(Apache.org
>> OpenOffice.org).org"
>>
>> But seriously, the ".org" was added to make the name unique. It also
>> occurred during the .com bubble when making your product sound
>> internetty would make your stock price quadruple over night. So we
>> ended up with a lot of silly names back then.
>>
>> Today, however, the original reason for adding the ".org" no longer
>> exists. And instead of sounding cool, it sounds very retro, so very
>> 2001. On the other hand, we have a generation of pedants who enjoy
>> correcting users who almost always just call the product "OpenOffice",
>> oblivious any attempts to enlighten them about how some Dutch company
>> they never heard of was also called OpenOffice. So regardless of what
>> we do, users will continue calling the product "OpenOffice".
>>
>> You can reading the Apache requirements for product branding and
>> naming here: http://www.apache.org/foundation/marks/pmcs.html#naming
>>
>> Quoting from there: "The primary branding for any project or product
>> name must be in the form of 'Apache Foo'. This ensures that the
>> project or product is associated with the ASF and the project in the
>> minds of our users. The first and most prominent reference to a
>> project or product on each page must use the 'Apache Foo' form of its
>> name. Other references may use either 'Apache Foo' or 'Foo' as
>> appropriate for the subject matter."
>>
>> So the branding will need to include "Apache". It seems the logical
>> choices are either:
>>
>> "Apache OpenOffice.org"
>>
>> or
>>
>> "Apache OpenOffice"
>>
>>
>> Personally, I think the first name is ponderous and ugly.

Mime
  • Unnamed multipart/alternative (inline, None, 0 bytes)
View raw message