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From Dave Fisher <>
Subject Re: (was Re: Ooo blog)
Date Tue, 12 Jul 2011 15:25:54 GMT

On Jul 12, 2011, at 8:03 AM, Simon Phipps wrote:

> On 12 Jul 2011, at 15:38, Dave Fisher wrote:
>> On Jul 12, 2011, at 7:03 AM, Simon Phipps wrote:
>>> On 12 Jul 2011, at 13:32, Kai Ahrens wrote:
>>>> Of course it makes a difference to ask our users instead of asking some
>>>> deeply involved people on this list, having very subjective interests in
>>>> one or the other direction.
>>>> And in the end, the user rules, not any marketing speech.
>>> While that sounds good, I'm not sure it's the Apache way and I'd welcome a comment
from one of the mentors.
>> See Daneese Cooper's emails.
> Did you have a specific one in mind? Naturally I read everything Danese writes, but so
far I have not seen her comment on the issue of whether and how market research over-rides
the interests of Apache members.

Sorry, I am out of pocket and this thread is so long. Basically she is talking about consulting
one of the ASF's attorney's regarding the names and brand dilution issues from a legal standpoint.

I hadn't gotten to market research. I'm focused on migration and the websites - all names
are possible right now and in the future. I don't want to tie the branding too tightly in
the web design. The Apache CMS will allow us to isolate these elements.

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