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From David McKay <>
Subject Re: (was Re: Ooo blog)
Date Sun, 10 Jul 2011 19:39:03 GMT

On 10/07/11 19:19, Donald Harbison wrote:
> No need to drag the .org into the future, if Apache is prefixed. If no
> prefix, yes, we lead with the trademark of record: IMHO.
> Let's simply use Apache OpenOffice.

> On Jul 10, 2011 1:27 PM, "Marcus (OOo)"<>  wrote:
>> OK, to let the name start with "Apache" seems to be a requirement.
>> Am I right when I see more people saying that it should be named "Apache
>>" and not "Apache OpenOffice"?
>> BTW:
>> I don't want to get rid of the ".org" extension on any price. Due to the
>> new Apache home I just wanted to talk about the possibility.
>> Marcus
>> Am 07/09/2011 02:34 PM, schrieb Rob Weir:
>>> 2011/7/9 Pavel Janík<>:
>>>>> Why? Out of the folk on the OOo forum who expressed an opinion to me,
> no one liked it. It was a perpetual reminder that the product couldn't be
> called what they really wanted it to be called: OpenOffice. I greatly prefer
> Apache OpenOffice to Apache
>>>> The product and the project WAS If we want to change it,
> then why not directly Apache Office?
>>>> --
>>> Or if everyone likes the ".org" we could call it "(
>>> But seriously, the ".org" was added to make the name unique. It also
>>> occurred during the .com bubble when making your product sound
>>> internetty would make your stock price quadruple over night. So we
>>> ended up with a lot of silly names back then.
>>> Today, however, the original reason for adding the ".org" no longer
>>> exists. And instead of sounding cool, it sounds very retro, so very
>>> 2001. On the other hand, we have a generation of pedants who enjoy
>>> correcting users who almost always just call the product "OpenOffice",
>>> oblivious any attempts to enlighten them about how some Dutch company
>>> they never heard of was also called OpenOffice. So regardless of what
>>> we do, users will continue calling the product "OpenOffice".
>>> You can reading the Apache requirements for product branding and
>>> naming here:
>>> Quoting from there: "The primary branding for any project or product
>>> name must be in the form of 'Apache Foo'. This ensures that the
>>> project or product is associated with the ASF and the project in the
>>> minds of our users. The first and most prominent reference to a
>>> project or product on each page must use the 'Apache Foo' form of its
>>> name. Other references may use either 'Apache Foo' or 'Foo' as
>>> appropriate for the subject matter."
>>> So the branding will need to include "Apache". It seems the logical
>>> choices are either:
>>> "Apache"
>>> or
>>> "Apache OpenOffice"
>>> Personally, I think the first name is ponderous and ugly.

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