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From Graham Lauder <>
Subject Re: (was Re: Ooo blog)
Date Tue, 12 Jul 2011 08:59:29 GMT
On Mon, 2011-07-11 at 20:21 +0300, Daniel Shahaf wrote:
> Javier Sola wrote on Mon, Jul 11, 2011 at 18:43:17 +0700:
> > If Apache forced this without discussion it would be a bad start for
> > the project.
> You're misportraying the facts; it's a preexisting Apache policy that
> predates OOo being proposed as a podling.
> Now, we're generally reasonable people here, and the podling can always
> request an exception (talk to trademarks@).

>   But, with my Member hat on,
> this collective "Let's join Apache, but not be called Apache, and not
> work with existing Apache entities" spirit leaves a rather bad taste.

I'm not saying we the community, should not be called Apache whatever.
Nobody is down on Apache, but I just don't want to dilute the strong
brand of the #product#.  OOo has a very strong market share in the
Office Suite Software Consumer market.

It is important that we maintain that share and grow it.  
There is a large community:  35,000 individuals subscribed to OOo
maillists when I last checked, Louis may have more up-to-date numbers 
Around 800 have signed the JCA/SCA
Scores possibly Hundreds of Millions of Users worldwide and growing

All this under the Brand.  There has been a lot of noise
around LibreOffice with those Linux Distributions who used Go-OOo now
distributing with LO, but those numbers, compared to OOo across all
platforms are miniscule and I believe that will remain the same unless
of course this stalling of development, forced on us by Oracle,
continues or the brand is modified violently so that we have
re-establish our brand right from the beginning.  In our consumer market
tacking Apache on the end would do just this.  This not a slight on
Apache or lack of appreciation for their efforts thus far, just a
statement of the circumstances.

Graham Lauder, MarCon (Marketing Contact) NZ Migration and training Consultant.

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