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From Graham Lauder <>
Subject Re: (was Re: Ooo blog)
Date Tue, 12 Jul 2011 07:44:41 GMT
On Mon, 2011-07-11 at 19:54 -0400, Carl Marcum wrote:
> It seems to me that a lot of the problem arises in keeping the 
> development project and the product brand names exactly the same.
> If there are indeed going to to be 2 websites, which is 
> where end users go to get the product, help, etc. and the 
> <tbd> where the development project resides.
> I understand the need to maintain the product brand.
> +1 to keep the product (at least near term).
> I think the Apache brand strengthens the project development and that's 
> one reason I'm here.
> +1 for Apache OpenOffice the project.
> Looking at the people listing, it's possible not all members are here 
> because of the product, but common development of the 
> code base.
> Best regards,
> Carl

I may have mentioned in another mail that marketing OOo has two entirely
different target markets, each is targeted for entirely different
reasons:  The front office Document producer and Developers.  In the
former is a very strong brand, but Apache is almost
nonexistent.  In the latter is also a strong brand but as
Danese pointed out Apache's brand is strong in this target group and I
would suggest stronger because generally Apache has more positive brand
recognition whereas OOo, in this demographic, does have a level of
negativity to the brand. 

I'm with Carl and Pavel on this, it gives us distinct brands for Devs
and for Front Office End Users  

Graham Lauder, MarCon (Marketing Contact) NZ Migration and training Consultant.

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