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From "Dennis E. Hamilton" <dennis.hamil...@acm.org>
Subject RE: OpenOffice.org (was Re: Ooo blog) - Take care of the users!
Date Tue, 12 Jul 2011 16:19:25 GMT
I am going to maintain my neutrality, but I think there is one thing to keep in mind.

Every time a URL changes, you lose people.  Every time you break a (deep) link that someone
bookmarked, you risk losing someone.  Every time a way that worked before in finding service
or support or software or anything else changes, you lose people.  You also increase the prospect
for interlopers to manager their SEO and advertising in a manner that interferes with people
finding what they were really looking for.  How many faux services are already offering OpenOffice.org
downloads?  I'm afraid to look.

So, disruption disrupts.  It's in the nature of disruption that you don't know how life will
be on the other side.

This comes down to two questions, it seems to me:

 1. How do we arrange for people to be able to still use what they already know to access
and use OpenOffice.org resources?

 2. What do we do to have this still provide what they are expecting to find (which may be
the more difficult question)?

This is about how people are served and about how we demonstrate care for that.

I would suggest that no matter what we call things, an over-riding concern is how we provide
continuity with all [*.]openoffice.org web locations and how we serve the community that relies
on them as well as we are able.  Where we are not able to provide what is already expected,
we demonstrate our care for those who arrive there and assist them as well as we can manage.

If we don't accomplish that, protecting the brand becomes irrelevant.  No matter what, people
ultimately respond to what we do, not what we say, not what we claim.  Maintaining goodwill
requires good deeds.  Brands are perishable.  Customer loyalty has to be earned every day.

 - Dennis

-----Original Message-----
From: Dennis E. Hamilton [mailto:dennis.hamilton@acm.org] 
Sent: Monday, July 11, 2011 17:57
To: ooo-dev@incubator.apache.org
Subject: RE: OpenOffice.org (was Re: Ooo blog)

+1 

That works for me, conceptually.  I don't have any history with OpenOffice.org, the project,
however, so I intend to stay neutral on how this gets thrashed out.

 - Dennis

-----Original Message-----
From: Carl Marcum [mailto:cmarcum@apache.org] 
Sent: Monday, July 11, 2011 16:54
To: ooo-dev@incubator.apache.org
Subject: Re: OpenOffice.org (was Re: Ooo blog)

It seems to me that a lot of the problem arises in keeping the 
development project and the product brand names exactly the same.

If there are indeed going to to be 2 websites, OpenOffice.org which is 
where end users go to get the product, help, etc. and the 
<tbd>.apache.org where the development project resides.

I understand the need to maintain the product brand.

+1 to keep OpenOffice.org the product (at least near term).

I think the Apache brand strenthens the project development and that's 
one reason I'm here.

+1 for Apache OpenOffice the project.

Looking at the people listing, it's possible not all members are here 
because of OpenOffice.org the product, but common development of the 
code base.

Best regards,
Carl


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