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Date: Thu, 5 Jul 2012 12:06:00 -0400 (EDT)
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Subject: [CONF] Apache OpenOffice Community > Keyword Performance
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Space: Apache OpenOffice Community (https://cwiki.apache.org/confluence/dis=
play/OOOUSERS)
Page: Keyword Performance (https://cwiki.apache.org/confluence/display/OOOU=
SERS/Keyword+Performance)


Edited by Rob Weir:
---------------------------------------------------------------------
h2. Instructions

In the following tables we're tracking the performance of common search que=
ries, to see how well our website ranks for them.&nbsp; This give an indica=
tion of where are website is helping users find the information they need, =
and where we are doing poorly.

We repeat the queries in different languages and in different versions of G=
oogle, to ensure that we are not getting poor performance due to missing tr=
anslations.

*Notes*:&nbsp;
# If you are using iGoogle or another Google service that personalizes your=
 search results, please sign out first.&nbsp; We want to track the results =
that normal Google returns.
# For each query, put the URL of the 1st openoffice.org or apache.org URL t=
hat appears in the search results, along with its rank.&nbsp;
# Translate the query into the appropriate language where that would be nor=
mal for a native speaker.
# Ignore the sponsored search results, the ones with a shaded background.&n=
bsp; We want only the "organic" search results.&nbsp; So if the openoffice.=
org page is preceded by two sponsored ads, but we're the 1st organic listin=
g, then count that as rank =3D=3D 1, not 3.
# If no openoffice.org website is on the first page, there is no need to wa=
ste time finding it. Users certainly won't.&nbsp; Just put the rank as&nbsp=
; ">10"

h2. Action-oriented

These are examples of queries for users who know what they want.&nbsp; They=
 are seeking to get something done +now+.

|| || en \\ || de \\ || fr \\ || it \\ || es \\ || ru \\ ||
| download openoffice \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}{??}=
download{??}{*}??/other.html (1)?? \\ | | | | | |
| download open office \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}{??=
}download{??}{*}??/other.html (1)?? | | | | | |
| get openoffice \\ | ??www.??{*}{??}openoffice{??}{*}??.org/ (1)?? \\ | | =
| | | |
| get open office \\ | ??www.??{*}{??}openoffice{??}{*}??.org/ (1)?? \\ | |=
 | | | |
| download Apache OpenOffice \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??=
{*}{??}download{??}{*}??/ (1)?? \\ | | | | | |
| download Apache Open Office \\ | ??www.??{*}{??}openoffice{??}{*}??.org/?=
?{*}{??}download{??}{*}??/ (1)?? \\ | | | | | |
| download openoffice 3.4 \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}=
{??}download{??}{*}??/ (1)?? \\ | | | | | |
| download openoffice 3.3 \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}=
{??}download{??}{*}??/ (1)?? \\ | | | | | |
| download openoffice 3 \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}{?=
?}download{??}{*}??/ (1)?? \\ | | | | | |
| help with openoffice \\ | ??www.??{*}{??}openoffice{??}{*}??.org/support/=
 (1)?? \\ | | | | | |
| help with open office \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}{?=
?}support{??}{*}??/ (1)?? \\ | | | | | |
| openoffice support \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}{??}s=
upport{??}{*}??/ (1)?? \\ | | | | | |
| open office support \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}{??}=
support{??}{*}??/ (1)?? \\ | | | | | |
| openoffice crash \\
\\ | user.services.openoffice.org/en/forum/viewtopic.php?f=3D15&t=3D46357 (=
2) \\
=EF=BB=BF(oooforum.org was #1) \\ | | | | | |
| openoffice hang \\ | user.services.openoffice.org/en/forum/viewtopic.php?=
f=3D9&t=3D20419 (4) | | | | | |
| open office crash \\
\\ | user.services.openoffice.org/en/forum/viewtopic.php?f=3D15&t=3D46357 (=
2) \\
=EF=BB=BF(oooforum.org was #1) \\ | | | | | |
| open office hang \\ | wiki.services.openoffice.org/wiki/Documentation/FAQ=
/Writer/FormattingText/ How_do_I_create_a_hanging_indent_in_my_document%3F =
(3) \\
\\
Note:&nbsp; possibly the wrong page for this query. \\ | | | | | |
| report openoffice bug \\ | wiki.services.openoffice.org/wiki/Report_bugs =
(1) \\
Note:&nbsp; this page is badly out of date \\ | | | | | |
| join openoffice project \\ | ??www.??{*}{??}openoffice{??}{*}??.org/mail_=
list.html (1)?? \\ | | | | | |
| contribute to openoffice \\ | ??incubator.apache.org/??{*}{??}openoffice{=
??}{*}{??}org/get-involved.html (1)?? \\ | | | | | |
| volunteering with openoffice \\ | ??www.??{*}{??}openoffice{??}{*}??.org/=
news/aoo34.html (2)?? \\ | | | | | |
| | | | | | | |

h2. Research-oriented

These queries are for users who are researching the topic.&nbsp; They have =
heard about OpenOffice but are looking for more information.
|| || en \\ || ||
| Apache OpenOffice \\ | ??incubator.??{*}{??}apache{??}{*}??.org/??{*}{??}=
openoffice{??}{*}{??}org/ (1)?? \\ | |
| Apache Open Office \\ | ??incubator.??{*}{??}apache{??}{*}??.org/??{*}{??=
}openoffice{??}{*}{??}org/ (1)?? \\ | |
| Apache OpenOffice.org \\
\\ | ??incubator.??{*}{??}apache{??}{*}??.??{*}{??}org{??}{*}??/??{*}{??}op=
enofficeorg{??}{*}??/ (1)?? \\ | |
| OpenOffice review \\ | ??www.??{*}{??}openoffice{??}{*}??.org/product/??{=
*}{??}reviews{??}{*}??.html (4)?? \\ | |
| OpenOffice versus Microsoft Office \\ | >10 \\
\\
Note:&nbsp; we perform very poorly for this query.&nbsp; Microsoft even has=
 a special pages \\
that ranks higher:&nbsp; [http://www.whymicrosoft.com/en-us/Pages/openoffic=
e.aspx] | |
| OpenOffice versus LibreOffice \\ | >10 \\ | |
| OpenOffice versus Symphony \\ | >10 \\ | |
| OpenOffice Microsoft Office compare \\ | >10 \\ | |
| OpenOffice LibreOffice compare | >10 \\ | |
| OpenOffice Symphony compare | >10 \\ | |
| openoffice news \\ | ??www.??{*}{??}openoffice{??}{*}??.org/??{*}{??}news=
{??}{*}??/ (1)?? \\ | |
| | | |

h2. Need-oriented

These queries don't mention "OpenOffice" at all.&nbsp;&nbsp; The users are =
just starting to articulate what they want.

|| || en \\ || ||
| free office \\ | ??www.open{??}{*}{??}office{??}{*}??.org/ (1)?? \\ | |
| open source office \\ | ??www.??{*}{??}openoffice{??}{*}??.org/ (1)?? \\ =
| |
| free word processor \\ | ??www.openoffice.org/ (1)?? \\ | |
| free spreadsheet \\ | ??www.openoffice.org/ (1)?? \\ | |
| free presentation editor \\ | >10 \\ | |
| free word \\ | ??www.openoffice.org/ (1)?? \\ | |
| free excel \\ | ??www.openoffice.org/ (2)?? \\ | |
| free powerpoint \\ | >10 \\ | |
| free windows office \\ | ??www.open{??}{*}{??}office{??}{*}??.org/ (1)?? =
\\ | |
| free mac office \\ | ??www.open{??}{*}{??}office{??}{*}??.org/porting/??{=
*}{??}mac{??}{*}??/ (4??) \\ | |
| free linux office \\ | >10 \\ | |
| MS office alternative \\ | ??www.open{??}{*}{??}office{??}{*}??.org/ (1)?=
? \\ | |
| MS office replacement \\ | ??www.open{??}{*}{??}office{??}{*}??.org/ (1)?=
? \\ | |
| Microsoft office alternative \\ | ??www.open{??}{*}{??}office{??}{*}??.or=
g/ (1)?? \\ | |
| Microsoft office replacement \\ | ??www.open{??}{*}{??}office{??}{*}??.or=
g/ (1)?? \\ | |

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