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From conflue...@apache.org
Subject [CONF] Apache OpenOffice Community > AOO 4.x - Logo Explorations
Date Tue, 15 May 2012 10:38:00 GMT
Space: Apache OpenOffice Community (https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: AOO 4.x - Logo Explorations (https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations)

Added by Kevin Grignon:
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h1. AOO 4.x - Logo Explorations


h2. *Creative Brief*

How might we update or enhance our product visual identifier/logo to best reflect our brand?

h2. Brand Attributes

The Apache OpenOffice brand reflects the following attributes:

* global
* open
* transparent
* accessible
* clean
* strong
* approachable
* innovative
* modern

h2. Visual Elements

The following visual elements are associate with the Apache Open Office products:
* globe, circle
* document, page, rectangle
* transparent materials
* letter O & O
* apache feather
* gulls, page curls
* document, book, booklet

h2. Brainstorming

No wrong answers here, just a collection of sketches realizing the visual elements.

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