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From conflue...@apache.org
Subject [CONF] Apache OpenOffice Community > Application Branding
Date Thu, 05 Jan 2012 17:31:00 GMT
Space: Apache OpenOffice Community (https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: Application Branding (https://cwiki.apache.org/confluence/display/OOOUSERS/Application+Branding)

Comment edited by Dennis E. Hamilton :
---------------------------------------------------------------------
I notice in the smaller image that the words Open and Office are closer together.  If you
can get the same thinner spacing in the larger image, you will have a pixel or two for separating
Apache from OpenOffice.  (It also looks like the metrics are goofy in the "incubating" of
the second proposed replacement, and maybe the first too - though not so apparent to my eye.
 Does M4+ have a genuine separate italic font and separate metrics for it?  There is probably
no kerning and it makes the text look like italicized monospace.)

For the smallest of the images, I think you will need to produce it from a separate vector
graphic.  It is because fonts don't scale proportionally.  The human eye (and pixilation)
require smaller fonts to be rendered with slightly heavier weight.  Good font designs already
compensate for this but it means you need a vector graphic that specifies smaller fonts. 
I don't know if that is how you get to the smaller ones, but the problem is very apparent
in the italic "incubating" at the bottom of the logo in the third proposed replacement.  (This
is identical to a problem that Don Knuth tripped over in his first book created with TeX and
his Computer Modern fonts with regard to italic in the smaller-font of footnotes.  It was
improved in the next edition of that book.)

It is difficult to assess these replaced images, especially for non-developers (e.g., the
marketing list) since we don't know what the original is and we don't know where these images
appear.  That is why I have been working backwards from what is actually seen by users so
we can confirm that the entire context and actual use cases are dealt with and the result
is coherent.

Comment was previously :
---------------------------------------------------------------------
I notice in the smaller image that the words Open and Office are closer together.  If you
can get the same thinner spacing in the larger image, you will have a pixel or two for separating
Apache from OpenOffice.  (It also looks like the metrics are goofy in the "incubating" of
the second proposed replacement, and maybe the first too - though not so apparent to my eye.
 Does M4+ have a genuine separate italic font and separate metrics for it?  There is probably
no kerning and it makes the text look like italicized monospace.)

For the smallest of the images, I think you will need to produce it from a separate vector
graphic.  It is because fonts don't scale proportionally.  The human eye (and pixilation)
require smaller fonts to be rendered with slightly heavier weight.  Good font designs already
compensate for this but it means you need a vector graphic that specifies smaller fonts. 
I don't know if that is how you get to the smaller ones, but the problem is very apparent
in the italic "incubating" at the bottom of the logo in the third proposed replacement.  (This
is idential to a problem that Don Knuth tripped on in his first book done with his Computer
Modern fonts with regard to italic in the smaller-font of footnotes.  It was improved in the
next edition of that book.)

It is difficult to assess these replaced images, especially for non-developers (e.g., the
marketing list) since we don't know what the original is and we don't know where these images
appear.  That is why I have been working backwards from what is actually seen by users so
we can confirm that the entire context and actual use cases are dealt with.

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