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Subject [CONF] Apache OpenOffice Community > Branding Style Guide
Date Sun, 15 Jan 2012 23:14:00 GMT
Space: Apache OpenOffice Community (
Page: Branding Style Guide (

Edited by Graham Lauder:
h2. Introduction

This style guide is loosely based on the original OOo style guide produced by Bernhard Dippold
and Steven Shelton.

This guide is produced for a number of reasons, but the main one is to achieve a consistent
look to present to the world across all media, whether print or electronic.
The aim is to achieve a high level of brand recognition with a brand that reflects the values
and strengths of the project and product.  This is achieved by ubiquity, consistency,
uniqueness, quality and recognisability

The challenge faced by the Community is to achieve quality and consistency when pieces are
being produced by volunteer artists, most often working alone . Not only are there issues
in matching fonts, text styles, and other elements of design, but there are also technical
issues surrounding different colour standards for different media.

For this reason this Style Manual will be here to assist artists in creating promotional pieces
that will have a unified look and feel, as well as render and print consistently.  Each change
in version and style would require the manual to be up dated, so specific pages will be added
for each new release and completed in a timely manner well before feature freeze that allows
any new style elements to be integrated into the release and so any style updates will speak
to marketing materials for that release.

h2. Pallet

Pallet is yet to be defined, however for the first ApacheOO release, consensus is that retention
of the latest Oracle OOo colour pallet is the best course.

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