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From conflue...@apache.org
Subject [CONF] Apache OpenOffice Community > Branding Style Guide
Date Mon, 16 Jan 2012 03:32:00 GMT
Space: Apache OpenOffice Community (https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: Branding Style Guide (https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Style+Guide)


Edited by Graham Lauder:
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{toc:outline=true\|indent=25px\|maxLevel=3}

h2. {color:#0e85cd}Introduction{color}

This style guide is loosely based on the original OOo style guide produced by Bernhard Dippold
and Steven Shelton.

This guide is produced for a number of reasons, but the main one is to achieve a consistent
look to present to the world across all media, whether print or electronic.
The aim is to achieve a high level of brand recognition with a brand that reflects the values
and strengths of the project and product.  This is achieved by ubiquity, consistency,
uniqueness, quality and recognisability


The challenge faced by the Community is to achieve quality and consistency when pieces are
being produced by volunteer artists, most often working alone . Not only are there issues
in matching fonts, text styles, and other elements of design, but there are also technical
issues surrounding different colour standards for different media.

For this reason this Style Manual will be here to assist artists in creating promotional pieces
that will have a unified look and feel, as well as render and print consistently.  Each change
in version and style would require the manual to be up dated, so specific pages will be added
for each new release and completed in a timely manner well before feature freeze that allows
any new style elements to be integrated into the release and so any style updates will speak
to marketing materials for that release.

h2. {color:#0e85cd}Pallet{color}

h3. {color:#0e85cd}Short Term Pallet for 3.5 release{color}

Pallet is yet to be defined, however for the first ApacheOO release, consensus is that retention
of the latest Oracle OOo colour pallet is the best course.

[OOo3 Visual design|http://www.openoffice.org/ui/VisualDesign/OOo3_refresh.html] covers most
of the colour elements.

|| colour || RGB \\ || CMYK \\ || Hex \\ || Pantone \\ ||
| !0E85CD.png|border=1! | 14 133 205 \\ | 93 35  0 20 \\ | 0E85CD \\ | |
| !87C2E6.png|border=1! | 135 194 230 \\ | 41 16  0 10 \\ | 87C2E6 \\ | |
| !CFE7F5.png|border=1! | 207 231 245 | 16   6  0  4 \\ | CFE7F5
| |
| !ECF5FB.png|border=1! | 236 245 251 \\ | 6   2  0  2
\\ | ECF5FB | |
| White | 255 255 255 \\ | 0  0  0  0 \\ | FFFFFF | |
| Black | 0   0   0 \\ | 0   0   0 100
\\ | 000000 | |

!OOo_colors.png|border=1!

The above are usage cases, desirable and undesirable within the range of the pallet.

h3. {color:#0e85cd}Future Pallet{color}

For ApacheOO 4.0 (If we retain the present version sequencing) there will need to be a new
Pallet drafted to give the brand a new lift.  Historically the pallet has changed through
various shades of blue from the beginning of the OOo project with each new release bugs have
come and gone and new design elements introduced.  There is no reason that the 4.0 release
should not have a entirely new brand, new bugs, new style, to signal a new beginning.

h2. {color:#0e85cd}Logo{color}


h3. {color:#0e85cd}Logo Usage{color}

{color:#000000}It is recommended to use the OpenOffice.org logo without modifying it, although
you will probably have to scale it down to the appropriate size. Remember the proportionality
of the logo when you rescale it and use the appropriate logo for your purpose (with or without
the version designation) as previously discussed.  Any modifications to fit a specific use
case that has not been anticipated should be discussed on the marketing list{color}

{color:#000000}Please bear in mind that the logo is a complete package: all of the elements
are essential.{color}

h3. {color:#0e85cd}Modifications/Additions to the Logo{color}

{color:#000000}Modifications of the logo are frowned upon as being in conflict with the basic
purpose of having a logo: to reinforce a recognizable, memorable “brand.” Except under
very special circumstances, the logo should not be modified to display with different fonts,
colours, or elements than those currently included in the adopted version.{color}

h3. {color:#0e85cd}“Bugs”{color}

{color:#000000}The bird element of the OpenOffice.org logo may be used as a “bug” (design
element to be incorporated into background images, icons, bullets, etc.){color} !gulls3.png|align=right,border=1!
{color:#000000}in either black, gray, or RGB 14:133:205 (or its CMYK or Pantone variants).
It should not be used in any other colour except when referring to a specific component of
the OpenOffice.org suite, in which case it should be rendered in the colour that matches the
icons of that component. (For instance, the “Impress” bird bug could be rendered in RGB
as R249, G101, B1; “Calc” as R157, G201, B21; and so on. See the section on “colour
Usage” for more details.) However, the complete logo should be included somewhere within
the piece.{color}

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