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From conflue...@apache.org
Subject [CONF] Apache OpenOffice Community > Survey Design
Date Sun, 08 Jan 2012 21:45:00 GMT
Space: Apache OpenOffice Community (https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: Survey Design (https://cwiki.apache.org/confluence/display/OOOUSERS/Survey+Design)


Edited by Rob Weir:
---------------------------------------------------------------------
|| *Survey Design for Marketing Survey of Announce List users* ||

Preamble: The design of this survey will be guided by a number of factors.  The demographic
of the respondents, the information that the project needs to glean from the respondents and
the instrument for delivery.  Because of resource constraints, the latter is pretty much fixed
at this point:  Email via the Announce lists.  This has distinct disadvantages in terms of
our sample but it's what we have to work with at this point in time.  The results will tend
to be slewed but there's not a lot we can do to alleviate that given that the information
is needed in the short term rather than longer.

The first part will be pre-notification sent out to the announce lists,  with reply-to set
to the marketing list or ideally a private list set up just for period of the survey to maintain
anonymity for the respondents.
All people who respond to that mail will be then sent the full questionnaire.  Pre-notes always
give better response levels.

Questions will obviously be either marketing oriented, UX oriented or community oriented.
 At this point my feeling is that we should lean toward UX, this to demonstrate that the project
is open to listening to the wider user community.  Obviously there will be some crossover
into the other areas but I think the broad focus should be UX.  (My opinion, open to discussion.)

Before we get into detail however the Goals of the survey need to be established:  What would
we like the respondents to tell us, ie: Branding, User experience, future directions.  Are
we after cold fact or opinion.
And what do we want the survey to tell the respondents (surveys tend to tell the respondents
a lot about the surveyor).  There will have to be a number of defining questions that tell
us a bit about the respondent but only insofar as narrowing of demographics: age, broad location,
NL, usage type(Home, work or study).

|| Goals ||

Survey completed by Feb 1 2012

|| Objectives ||

The following are headings of the sort of we could be asking about.  These are in
no particular order or preference or indeed, in the survey by default.  The design
of the questionnaire will define to a degree how much data retrieval we can achieve. 
The questionnaire needs to be designed to be completable in under ten minutes.  There
will be allowance for "Comment" so that the respondent can expand on answers.  It
should be noted at this point that best practice would require a test run with a small sample,
I don't see this as feasible right now because of time constraints.  


Objective data
* Age
* Native Language
* User / non user/ mixed user
* Usage: Home / Work / Study
* Obtained OOo from...?


Subjective data

Brand
* Name
* Look & Feel
* Logo

UI

* Improvements
* Annoyances

Community
* Help
* Ease of access
* Access where: Lists/Forum/Gmane
* Website


|| Pre-Notification Text ||

Proposed text:

_As many of you would know by now, Oracle have transferred ownership of OpenOffice.org to
the Apache Software Foundation, where it will be known as Apache OpenOffice going forward. 
 Apache is a well-established and respected member of the Open Source community and under
the foundation's umbrella, has dozens of open source projects.  For instance, Apache
HTTP server drives over 60% of the servers on the internet._

_This signals a new beginning for the OpenOffice community.  The new community is growing
at a fast rate and a lot of work by a dedicated team has been done behind the scenes to migrate
the web site and associated services over to Apache infrastructure.  Signs of this are visible
now with the_ _[http://www.openoffice.org]_ _website now moved entirely to Apache-hosted servers.
 While this has been going on, development on the OpenOffice code has proceeded and we are
now looking at a release of Apache OpenOffice 3.4 with some exciting new developments in the
very near future._

_However, looking into the future we need help, from you the users and stakeholders of OpenOffice.
 We want you to tell us the direction you want us to take OpenOffice into the future.  To
this end we are surveying as many people as we can to find what you think should define the
new Apache OpenOffice.  If you would like to participate in this survey and make your voice
heard then simply reply to this email and we will send out a questionnaire. Results of the
survey will be posted to the announce list._

_Thanks for your attention and your response._

_Graham Lauder_
_Apache OpenOffice(Incubating) Project Management Committee._




Resources:
[http://www.stats.govt.nz/surveys_and_methods/methods/survey-design-and-data-collection/guide-to-good-survey-design-2nd-edition.aspx]
My survey bible, caution really gruesome PDF production and geared to Govt depts
[http://www.surveysystem.com/sdesign.htm] Survey System Design guidelines
[http://help.surveymonkey.com/euf/assets/docs/pdf/SmartSurvey.pdf?noIntercept/1]SurveyMonkey
Smart Survey guidelines PDF
[http://help.surveymonkey.com/euf/assets/docs/pdf/Response_Rates.pdf?noIntercept/1] SurveyMonkey
response rates advise PDF

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