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Subject [CONF] Apache OpenOffice Community > Branding Style Guide
Date Sun, 15 Jan 2012 21:08:00 GMT
Space: Apache OpenOffice Community (
Page: Branding Style Guide (

Added by Graham Lauder:

h2. Introduction

{color:#000000}This style guide is loosely based on the original OOo style guide produced
by Bernhard Dippold and Steven Shelton.{color}

{color:#000000}This guide is produced for a number of reasons, but the main one is to achieve
a consistent look to present to the world across all media, whether print or electronic.{color}

{color:#000000}The aim is to achieve a high level of brand recognition with a brand that reflects
the values and strengths of the project and product.  This is achieved by ubiquity,
consistency, uniqueness, quality and recognisability{color}

{color:#000000}The challenge faced by the Community is to achieve quality and consistency
when pieces are being produced by volunteer artists, most often working alone . Not only are
there issues in matching fonts, text styles, and other elements of design, but there are also
technical issues surrounding different colour standards for different media.{color}

{color:#000000}For this reason this Style Manual will be here to assist artists in creating
promotional pieces that will have a unified look and feel, as well as render and print consistently.
 Each change in version and style would require the manual to be up dated, so specific pages
will be added for each new release.{color}

{color:#000000}This document will be the result of a collaborative community effort, and will
 evolve over time. However, those wishing to alter existing guidelines should post proposals
on the Apache OpenOffice marketing mailing list and demonstrate why there is a clear need
for the changes.{color}

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