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Date: Wed, 9 Nov 2011 19:00:00 -0500 (EST)
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Subject: [CONF] Apache OpenOffice.org Community > Branding Planning
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Space: Apache OpenOffice.org Community (https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: Branding Planning (https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning)


Edited by Marcus Lange:
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h2. Choice of possible product names

The product naming of all software products that the ASF is hosting is "Apache Foo" where "Foo" is the part that we have to find. So the product name has to start with "Apache" and this is not changeable.

|| Proposed Name || Abbr. || Pros || Cons ||
| Apache&nbsp;OpenOffice.org | AOOo | We already have the trademark on "OpenOffice.org" \\
Continuity with the legacy name of 11 years \\
Makes it easy to remember URL for website | Too long - 8 syllables \\
The ".org" naming scheme was popular circa 2000, but now is dated |
| Apache OpenOffice | AOO | A shorter name that respects the project's roots | Could conflict with the general brand "OpenOffice" which is registered in a few countries, legal needs to be involved |
| Apache Open Office | AOO | Of the options mentioned, this has the largest number of hits. \\ This choice would be first in the list of "Open" TLPs (see list below). | |
| Apache Office | AO | | No recognition that this is a software product, could be also understood as an official instance of the Apache Foundation. \\ Could be a version of Microsoft Office. |
| Apache Office Suite | AOS | An accurate description of the product | |

h5. Position on [www.apache.org | http://projects.apache.org/indexes/alpha.html#N] project list

Here are the projects that start with N, O and P. Any of the above names would be put into this list in sorted order once the project is a TLP:

* Nutch
* ODE
* OODT
* OFBiz
* OpenEJB
* OpenJPA
* OpenWebBeans
* PDFBox
* Perl
* Pig

h2. Other aspects of branding

* URL/Domain name
* Logo (see "[http://ooo-site.apache.org/images/ooo-logo.png]")
* Splash Screen (see menu "Help - About")
* Copyright text (see menu "Help - About")
* Credits text (see menu Help - About" and \[Ctrl\]\+\[S\]\+\[D\]\+\[T\])
* Application/component names
* Affiliate/supporter banners
* Social media

h2. Number of hits from famous websites for found name matches

[Google Trends (2011-01-01 until today) | http://www.google.com/trends?q=openoffice%2C+open+office%2C+openoffice.org&ctab=0&geo=all&date=ytd&sort=0] shows search hits for "openoffice.org", "openoffice" and "open office" in a big chart but also splitup to region, cities and Languages.

|| Name                 || Hits        ||
|| Google hits          || 2011-11-05  ||
| OpenOffice.org        |  4,770,000   |
|OpenOffice             | 41,900,000   |
|Open Office            | 16,100,000   |
|                       |              |
| Apache OpenOffice.org |    171,000   |
| Apache OpenOffice     |     58,600   |
| Apache Open Office    |    183,000   |
| Apache Office         |     29,100   |
|                       |              |
|| Wikipedia hits       || 2011-11-01  ||
| OpenOffice.org        | 53943        |
| Openoffice.org        | 417          |
| openoffice.org        | 62           |
|                       |              |
| Open Office           | 1430         |
| Open office           | 2640         |
| open office           | 12           |
|                       |              |
| OpenOffice            | 683          |
| Openoffice            | 2546         |
| openoffice            | 29           |


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