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From conflue...@apache.org
Subject [CONF] Apache OpenOffice.org Community > Branding Planning
Date Wed, 09 Nov 2011 16:36:00 GMT
Space: Apache OpenOffice.org Community (https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: Branding Planning (https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning)

Change Comment:
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Added number of hits from Google and Wikipedia

Edited by Marcus Lange:
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h2. Choice of possible product names

The product naming of all software products that the ASF is hosting is "Apache Foo" where
"Foo" is the part that we have to find. So the product name has to start with "Apache" and
this is not changeable.

|| Proposed Name || Abbr. || Pros || Cons ||
| Apache OpenOffice.org | AOOo | We already have the trademark on "OpenOffice.org"
\\
Continuity with the legacy name of 11 years \\
Makes it easy to remember URL for website | Too long - 8 syllables \\
The ".org" naming scheme was popular circa 2000, but now is dated |
| Apache OpenOffice | AOO | A shorter name that respects the project's roots | Could conflict
with the general brand "OpenOffice" which is registered in a few countries, legal needs to
be involved |
| Apache Open Office | AOO | | |
| Apache Office | AO | | No recognition that this is a software product, could be also understood
as an official instance of the Apache Foundation |

h2. Other aspects of branding

* URL/Domain name
* Logo (see "[http://ooo-site.apache.org/images/ooo-logo.png]")
* Splash Screen (see menu "Help - About")
* Copyright text (see menu "Help - About")
* Credits text (see menu Help - About" and \[Ctrl\]\+\[S\]\+\[D\]\+\[T\])
* Application/component names
* Affiliate/supporter banners
* Social media

h2. Number of hits from famous websites for found name matches

|| Name                 || Hits        ||
|| Google hits          || 2011-11-05 ||
| OpenOffice.org        |  4,770,000   |
|OpenOffice             | 41,900,000   |
|Open Office            | 16,100,000   |
|                       |              |
| Apache OpenOffice.org |    171,000   |
| Apache OpenOffice     |     58,600   |
| Apache Open Office    |    183,000   |
| Apache Office         |     29,100   |
|                       |              |
|| Wikipedia hits       || 2011-11-01   ||
| OpenOffice.org        | 53943        |
| Openoffice.org        | 417          |
| openoffice.org        | 62           |
|                       |              |
| Open Office           | 1430         |
| Open office           | 2640         |
| open office           | 12           |
|                       |              |
| OpenOffice            | 683          |
| Openoffice            | 2546         |
| openoffice            | 29           |


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