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From "John D. Ament" <johndam...@apache.org>
Subject Re: Podling Press Kit
Date Sat, 15 Apr 2017 02:47:44 GMT
On Fri, Apr 14, 2017 at 4:00 PM Deron Eriksson <deroneriksson@gmail.com>
wrote:

> Hi,
>
> I noticed that in the Downloadable Graphics section (
> http://incubator.apache.org/guides/press-kit.html#graphics-downloads), the
> "EPS - RGB" and "EPS - CMYK" links appear to be broken.
>
>
Should be fixed shortly.  Glad someone was paying attention (more than
me).  I forgot that EPS files were .eps not .svg.


> Deron
>
>
> On Fri, Apr 14, 2017 at 7:07 AM, Shane Curcuru <asf@shanecurcuru.org>
> wrote:
>
> > Good questions.  My thoughts:
> >
> > Daniel Dekany wrote on 4/14/17 5:32 AM:
> > > The page says that the "Official Incubator Logo" "is to be used on ALL
> > > podling pages during the incubation process". But I guess the intent
> > > was to allow using the "Red-On-White Version of Logo" or
> > > "Black-On-White Version of Logo" or "White-On-Black Version of Logo"
> > > instead as well.
> >
> > Yes, I'd think podlings should be able to choose the variant that best
> > fits their own design.
> >
>

Agreed.  The reason for selection is exactly that - not every logo format
will match every podling website.  We want some selection, but try to match
contents as much as possible.


> > > Also I'm not sure what the intended usage of the ``Standalone "Powered
> > > By" Apache Incubator Logo`` is. Since the rectangular official logo
> > > must be displayed (according the press kit), it sounds unlikely that
> > > someone will show the circular variation as well. So maybe the intent
> > > was to allow using that *instead* of the rectangular one?
> >
> > Good question, does Sally or anyone else working on Incubator branding
> > overall have an opinion?  Personally I'd vote for using the official
> > square logo in general for podling branding, but if someone wants to
> > talk about the Incubator project as an overall process, the circular
> > logo might make sense.
>

Which are you considering the "official" one?
Sally can probably speak to it better (CCing her) but I believe the new
"powered by" were supposed to be the sign off allegiance.  Is up to the
podling which format they want to use as their allegiance.


> >
> > >
> > > The press kit doesn't tell where on the page the logo can be shown, so
> > > I assume even showing it in the page footer is fine.
> >
> > Since a number of current projects feature the incubator disclaimer and
> > logo in the footer, yes, that should still be fine.
> >
> > > Also I'm not sure that by "used on ALL podling pages" you really mean
> > > all of them, like even JavaDoc generated pages. (It's doable
> > > technically, just asking.)
> >
> > No, javadoc pages don't need the branding, although it's nice.  Branding
> > MUST be applied on homepage, any major landing pages (i.e. where you
> > send out links to answer questions from), and on download related pages.
> >  Branding should be on all the main pages of the website; i.e. ones
> > where we are crafting the content (as opposed to purely generated API or
> > similar docsets like javadoc).
>

You'll note that I removed the SHOULD.  The interpretation is that its an
optional requirement.  I don't think that's quite right, and I considered
adding the MUST, but ultimately left it equally ambiguous.  How strongly do
you feel on the MUST?  I would rather see it than not see it.


> >
> > > Well, I guess these will be added to
> > > http://incubator.apache.org/incubation/Incubation_Policy.html
> > > eventually. Only if we are to implement this at certain podling now,
> > > it would be good to know what the options are.
> >
> > The high level goal is to have your project complying with the Apache
> > TLP project branding policy by the time you graduate (modulo the
> > incubating disclaimer, etc..  It's supposed to be a process, so as long
> > as a podling is making progress, it should be good.
> >
> >   https://www.apache.org/foundation/marks/pmcs
> >
>

I don't plan to add this to the policy document.  Its not policy, its
guides.  The policy does link to guides, so it is linked.


> > - Shane
> > >
> > >
> > > Thursday, April 13, 2017, 4:01:29 AM, John D. Ament wrote:
> > >
> > >> All,
> > >>
> > >> In conjunction with the new incubator logo, Sally has prepared
> material
> > to
> > >> help podlings incorporate incubator branding into their logos.  I plan
> > to
> > >> link this page
> > >> http://incubator.staging.apache.org/guides/press-kit.html from
> > >> the main website page to help build logos specific for podlings, in
> > >> addition to our standard banner logo.  Podlings would have the option
> of
> > >> choosing which they prefer.
> > >>
> > >> Please review - I plan to distribute to all podlings tomorrow evening.
> > >>
> > >> John
> > >
> >
> >
> > --
> >
> > - Shane
> >   https://www.apache.org/foundation/marks/resources
> >
> > ---------------------------------------------------------------------
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> >
> >
>
>
> --
> Deron Eriksson
> Spark Technology Center
> http://www.spark.tc/
>

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