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From: Marvin Humphrey <marvin@rectangular.com>
Date: Fri, 1 Jul 2016 12:05:19 -0700
Message-ID: <CAAS6=7itNkPK=voLDF9f7H7nWXweQooj7i3P6KqrtCKt9jG68g@mail.gmail.com>
Subject: Re: Notes on branding
To: "general@incubator.apache.org" <general@incubator.apache.org>
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archived-at: Fri, 01 Jul 2016 19:05:56 -0000

On Fri, Jul 1, 2016 at 9:35 AM, Greg Chase <greg@gregchase.com> wrote:

> The branding guidelines do not address feedback such as "logo in footer" or
> "disclaimer is buried deep or below the fold".

Incubation disclaimers are intended to be substantive.  They are not CYA legal
boilerplate that can be are buried in fine print. The intent is to communicate
(effectively!) to consumers that a project is incubating. That way, people
will know that certain caveats apply:

    Apache Foo is an effort undergoing incubation at The Apache Software
    Foundation (ASF), sponsored by the Apache Incubator.  Incubation is
    required of all newly accepted projects until a further review indicates
    that the infrastructure, communications, and decision making process have
    stabilized in a manner consistent with other successful ASF projects.
    While incubation status is not necessarily a reflection of the
    completeness or stability of the code, it does indicate that the project
    has yet to be fully endorsed by the ASF.

What would be best is if podlings just understood that intent, and as and took
it upon themselves to ensure that their incubating status was communicated
effectively -- in websites, in release announcements, etc.

It should be apparent to anyone who groks that intent that websites where the
disclaimers and logos are buried subvert the branding guidelines.

It seems that we will have to spell things out more aggressively.  The new
language should make it plain that podlings are expected to uphold the
*spirit* of the guidelines, and not treat them as some bs technicality to work
around.

If podlings don't like the disclaimers, they can hurry up and do the work to
graduate.

Marvin Humphrey

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