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From "John D. Ament" <johndam...@apache.org>
Subject Re: Notes on branding
Date Fri, 01 Jul 2016 21:16:27 GMT
On Fri, Jul 1, 2016 at 4:52 PM Greg Chase <gchase@gmail.com> wrote:

>
>
> This email encrypted by tiny buttons & fat thumbs, beta voice recognition,
> and autocorrect on my iPhone.
>
> > On Jul 1, 2016, at 1:41 PM, John D. Ament <johndament@apache.org> wrote:
> >
> >> On Fri, Jul 1, 2016 at 4:35 PM Tim Williams <williamstw@gmail.com>
> wrote:
> >>
> >> On Fri, Jul 1, 2016 at 3:05 PM, Marvin Humphrey <marvin@rectangular.com
> >
> >> wrote:
> >>> On Fri, Jul 1, 2016 at 9:35 AM, Greg Chase <greg@gregchase.com> wrote:
> >>>
> >>>> The branding guidelines do not address feedback such as "logo in
> >> footer" or
> >>>> "disclaimer is buried deep or below the fold".
> >>>
> >>> Incubation disclaimers are intended to be substantive.  They are not
> CYA
> >> legal
> >>> boilerplate that can be are buried in fine print. The intent is to
> >> communicate
> >>> (effectively!) to consumers that a project is incubating.
> >>
> >> I haven't heard anyone suggesting "CYA" or "buried in fine print"?
> >> Most sites put notices at the bottom of a page similar to how we put
> >> our equally important copyright/trademark notices at the bottom of our
> >> home page.  That, along with having the page saying "(Incubating)" all
> >> over the place is surely enough of a notice... this "must be above the
> >> fold" stuff is overreaching and encroaching on the PPMC.  They have
> >> the disclaimer, let's not overcome our boredom by being helicopter
> >> parents...
> >
> > Please don't interpret the current research being done as saying that the
> > logo/disclaimer has to be above the fold.  There are certain ways I've
> seen
> > the disclaimer where its not clear how its used, or what it's related to.
> > I've seen podlings use differing fonts to make it seem unimportant, and
> > actually think it makes more sense in the footer.
> >
> > John
> >
> >
> The observations are listed as "issues" and this is described as a
> "branding audit", not a "survey."
>
> The meaning is clear. It's fine if you choose to redefine as a result of
> feedback.
>

Good point.  In my mind I was treating them as findings/observations.
Reworded the title.

John


>
>
>
>
> >>
> >> --tim
> >>
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> >>
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