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From Gunnar Tapper <tapper.gun...@gmail.com>
Subject Re: Notes on branding
Date Fri, 01 Jul 2016 22:44:06 GMT
Let me offer up a concrete example since I struggle with the issue of
branding: http://trafodion.apache.org/documentation.html

I chose the following approach based on input from out mentor Stack:

- Added (incubator) to the menu bar
- Added the incubator logo on the top of the page
- Placed the disclaimer on the bottom of the page

I did you placeholders in the documentation for things like mailing list,
project names, and cross-documentation links to make renaming a matter of
updating pom.xml files and rebuilding.

However, I did NOT put incubator disclaimers or even an incubator status in
the documentation simply because it felt like over communication of
incubator status. As you'll see, the Apache license language is included in
PDF and web-book formats but not the incubator disclaimer. I don't know
whether I made the right choice. If I didn't, then I'd think that the
guidance should state that web pages and documentation should include BOTH
the ASL text and the incubator-disclaimer text.

I hope this helps with the discussion.

Thanks,

Gunnar

On Fri, Jul 1, 2016 at 1:31 PM, Mike Jumper <mike.jumper@guac-dev.org>
wrote:

> On Fri, Jul 1, 2016 at 12:05 PM, Marvin Humphrey <marvin@rectangular.com>
> wrote:
>
> > On Fri, Jul 1, 2016 at 9:35 AM, Greg Chase <greg@gregchase.com> wrote:
> >
> > > The branding guidelines do not address feedback such as "logo in
> footer"
> > or
> > > "disclaimer is buried deep or below the fold".
> >
> > Incubation disclaimers are intended to be substantive.  They are not CYA
> > legal
> > boilerplate that can be are buried in fine print. The intent is to
> > communicate
> > (effectively!) to consumers that a project is incubating. That way,
> people
> > will know that certain caveats apply:
> >
> >     Apache Foo is an effort undergoing incubation at The Apache Software
> >     Foundation (ASF), sponsored by the Apache Incubator.  Incubation is
> >     required of all newly accepted projects until a further review
> > indicates
> >     that the infrastructure, communications, and decision making process
> > have
> >     stabilized in a manner consistent with other successful ASF projects.
> >     While incubation status is not necessarily a reflection of the
> >     completeness or stability of the code, it does indicate that the
> > project
> >     has yet to be fully endorsed by the ASF.
> >
> > What would be best is if podlings just understood that intent, and as and
> > took
> > it upon themselves to ensure that their incubating status was
> communicated
> > effectively -- in websites, in release announcements, etc.
> >
> >
> Can you cite, as an example, an incubating project's website where you
> would consider the incubating status effectively communicated, and the
> disclaimer not buried?
>



-- 
Thanks,

Gunnar
*If you think you can you can, if you think you can't you're right.*

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