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From Rob Weir <robw...@apache.org>
Subject Re: References to "Apache OpenOffice"
Date Sat, 23 Jun 2012 19:42:54 GMT
On Sat, Jun 23, 2012 at 2:59 PM, drew <drew@baseanswers.com> wrote:
> On Sat, 2012-06-23 at 19:43 +0100, Nick Kew wrote:
>> On 23 Jun 2012, at 19:37, Nick Kew wrote:
>>
>> > Nor what appears on planet.apache.org, featuring the article that first struck
me
>> > as using the name in a way I wouldn't expect when I read it in my feed reader:
>> > http://www.robweir.com/blog/2012/06/pache-openoffice-34-downloads.html
>>
>> Following that link in a browser I see there's also a nice but questionable logo:
>> http://www.robweir.com/blog/images/get-aoo-300x100-cf.png
>> If PR are OK with that then fine, but I find it surprising.
>>
>

With reference to the Podling Branding Guide [1] , the requirement is
that the product be called "Apache OpenOffice".  That is the name.
Nothing else.  But we're also required to "mention that the project is
under Incubation".  There is more than one way of doing that.  Also,
"These statements only need to be disclosed upon the first reference
in a document."  IMHO, we've done that for the blog posts as hosted on
ASF servers.  But it is not clear if or how we control other parties
tweeting links.  But I assume if someone feels strongly about
controlling things at that level they will propose a way.

[1] http://incubator.apache.org/guides/branding.html


> hmm - I suppose you are correct, it shouldn't have the feather and
> should have the incubator tab - right?
>

Actually, we did approve that logo as a PPMC as part of a download
promotion program:

http://incubator.apache.org/openofficeorg/get-it-here.html

We ran that by VP Branding as well.  I could be wrong, but my
impression was he approved as well.

The PPMC does not control the Apache.org home page.  If the ASF
decides to aggregate posts from the committers planet, then maybe that
should come with a disclaimer?  Or bring in just the project blogs,
not the committer blogs?  I could be talking about anything on my
blog: OpenOffice, beer. satantic rituals, bagpipes, perhaps all at
once.   It probably should not automatically all be promoted to the
ASF home page.

As for the project blogs, maybe we should just enhance the aggregator
logic on the ASF home page?  For example, Google+ gets does it well,
pulling in the blog title along with the post title.  Se here:
https://plus.google.com/u/0/114598373874764163668/posts/ZiRcwog5cDJ  .

If you try to fix it in the content itself, then you end up with
suboptimal results for Google+ and other places that do bring the blog
title along, ending up with something like "5 Million Downloads of
Apache OpenOffice (incubating) : Apache OpenOffice (incubating)" which
looks sloppy.

-Rob

> //drew
>
>
>
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